Sloan
A new digital standard from the category pioneer.
- Commerce
- Product Discovery
- UX
We design how the world chooses products.
WHQ is a digital experience agency for product companies. We build the brand systems, commerce platforms, and AI-ready content architectures that help manufacturers, consumer brands, and B2B companies get discovered, understood, and chosen.
Brand. Experience. Technology.
In the office
Selected Work
Brands whose products shape the world.
Our Capabilities
Three ways we help product brands get chosen.
01 of 03
Brand & Experience Design
We shape how products are understood. Identity systems, messaging, digital experience, and the content that earns trust at every touchpoint from packaging to product page.
Capabilities
- Brand Identity & Visual Systems
- Messaging, Voice & Naming
- Digital Experience Design
- UX & Interface Design
- Packaging & Physical Touchpoints
- Content Strategy & Structure
- Design Systems
Recent work
02 of 03
Product Discovery & Commerce
We build the platforms that help customers find the right product and take the next step. From specification tools for engineers to composable commerce for consumer brands, we design the systems that close the gap between interest and purchase.
03 of 03
Discoverability & Performance
We make digital experiences work harder over time. AI search visibility, technical SEO, conversion refinement, and the ongoing partnership that keeps platforms aligned with how the business evolves.
Capabilities
- AI Discoverability (GEO)
- LLM-Ready Content Architecture
- Structured Data & Schema Strategy
- Technical SEO
- Conversion Rate Optimization
- UX Audit & Refinement
- Analytics & Insights
- Platform Partnership
Recent work
Selected Clients
Our latest Insights & News
Perspectives on product discovery, AI search, composable commerce, and the systems behind how today’s buyers find, evaluate, and choose what they buy.
Insights
May 2026
How Product Brands Get Discovered in AI Search
The shift in how customers find products is already underway. Marketing teams looking at referral data over the last twelve months are noticing a pattern. Traffic from AI assistants is growing faster than any other channel. ChatGPT, Perplexity, Claude, Google's AI Overviews, and Microsoft Copilot now drive measurable traffic to product brands.
Insights
May 2026
When Composable Commerce Is Worth It
Choosing a commerce architecture is one of the most expensive decisions a digital leader makes, and one of the hardest to reverse. It sets what your team can build, how fast they can ship, and what you spend for years.
Planning a launch, replatform, or redesign? Let’s talk.
In the office