ANSWER: NO, HERE’S A BRIEF HISTORY ON HOW WE NAMED OUR COMPANY!
Celebrating 85 Years of Excellence
1939
1939
White Coffee established by David White, selling foodservice coffees
1950
1950
David White’s son, Irwin White joins White Coffee
1955
1955
White Coffee moves to its second location in Astoria, NY, as business grows
1965
1965
White Coffee moves to its third location in Long Island City, NY, expanding its roasting operations
1972
1972
Founder David White passes, Irwin White becomes President and helps pioneer the gourmet coffee industry
1977
1977
White Coffee joins the Dine-mor (later known as Royal Cup) system, offering uniform products to national foodservice customers, giving White Coffee additional expertise in national accounts
1980
1980
White Coffee greatly expands bulk gourmet coffee sales with exotic origins, flavors and dark roasts
1983
1983
White Coffee moves to a larger facility, its 4th in Astoria, NY. Roasting and packing capabilities expand
1990
1990
Jonathan White joins the company as Executive Vice President
1990s
1990s
White Coffee grows with packaged coffees including vacuum bricks for gourmet and private label accounts; adds new packaging equipment for both foodservice and retail coffees; expands offerings of both varietals and flavored coffees
1992
1992
Irwin White passes. Carole White becomes President
2000
2000
White Coffee begins the first of a series of plant renovations that both increase capacity of smaller custom batches, while improving quality control
2000s
2000s
White Coffee customer base transitions from smaller local businesses to regional and national businesses both foodservice and retail
2007
2007
White Coffee becomes Organic Certified
2009
2009
White Coffee signs the first of several licensing agreements (Kahlua) expanding its unique offerings
2010
2010
White Coffee becomes SQF Level 3 Certified for food safety
2011
2011
White Coffee adds First Colony to its family of brands
2013
2013
White Coffee begins selling recyclable organic licensed single cup coffees, sells several million in the first months
2014
2014
White Coffee launches biodegradable single cups
2016
2016
White Coffee triples its K Cup capacity
2017
2017
White Coffee adds state of the art retail bag machine
2018
2018
White Coffee named one of Leading Licenses globally (repeat winner the next year)
2018
2018
White Coffee expands the Harry & David line with the addition of Moose Munch
2019
2019
White Coffee celebrates its 80th year; Company achieves its highest sales level in pounds overall
2020
2020
White Coffee adapts through COVID, expanding its retail capabilities with additional offerings and capacity.
2021
2021
White Coffee partners with Northwell Health with sustainable coffee program, evolving into 100% organic coffees.
2022
2022
White Coffee secures licenses with MARS, Baileys, and Perkins, New lines introduced include:
M&M, Snickers, Twix, Milky Way & Dove.
2023
2023
Jonathan White nominated to be Chair of National Coffee Association, industry’s largest trade association. Double digit retail growth continues in all consumer channels.
2024
2024
White Coffee Turns 85 years old. Multiple plant improvements made to handle additional volume. Technology upgrades, including revamped website and in-field applications, made to provide faster and more complete information.
MISSION STATEMENT
White Coffee will grow our customers’ profits by providing quality-based, innovative solutions to their ever-changing needs. Our mission is for every customer to be an ambassador for White Coffee’s family of brands.
OUR VISION
We are White Coffee Ambassadors. We will treat our associates, customers and suppliers with integrity, respect and responsiveness. As an industry leader, our success depends on exceeding our partners’ expectations.
SUSTAINABILITY
White Coffee is committed to be a leader in the industry in minimizing the effect of its activities on the environment;
The key points of our strategies to achieve this are:
– Minimize waste by evaluating operations and ensuring they are as efficient as possible.
– Minimize toxic emission through the selection and use of its fleets and processes operations
– Actively promote recycling both internally and among our customers and suppliers
– Source, produce, and promote product varieties to minimize the environmental impact of both production and distribution
– Meet or exceed all the environmental legislation that relates to the company
– White Coffee’s program for its staff raises awareness of environmental issues and enlist their support in improving the company’s performance.
