We`re a team of passionate Customer Experience, Marketing, Training and Branding experts who are dedicated to sharing our insights, knowledge, and experiences with you.
17/09/2025
Shushanik Ghaltakhchyan spoke at the Future of Banking Forum in Moldova on “Modern CX: A New Language of Communication with Clients.”
30/08/2025
On August 30, at Glamping Park, together with the members of the Lori branch of the Mantashyants Business Club, we discussed the latest approaches to leadership.
02/02/2024
Whitebone celebrates four prosperous years, standing alone in Armenia as the only agency specialising in Customer Experience and full-cycle Marketing.
11/01/2024
In the ever-evolving landscape of business, two terms often used interchangeably but with distinct nuances are “Strategic Marketing” and “Marketing Strategy”
30/11/2023
Festina, the Swiss watch brand known for its top-notch quality, has taken a dive into innovation with their release of water-resistant Dive watches.
Earlyone, a pioneering customer flow management system provider based in Armenia, hosted the future banking conference, where our CEO, Shushanik Ghaltakhchyan, participated as an expert in customer experience management within the banking industry. Her presentation highlighted the latest trends, measurement tools, and other valuable information for the industry audience.
Our CEO was an Armenian delegation VIP member in London Tech Week. The global celebration of technology united innovative thinkers and talents in a week-long festival.
Shushanik Ghaltakhchyan, founding director of Whitebone, participated in the annual "Global Business Forum" of the "Mantashyants" pan-Armenian businessmen`s union on July 1-3. During the forum, 350 Armenian businessmen from more than 15 different cities of the world created new partnerships and exchanged knowledge.
The 3rd Customer Experience Management course, led by Shushanik Ghaltakhchyan, founder and CEO of Whitebone, was integrated into the "Modern Management Technologies" MBA program at the Institute of Business and Management under the President of the Russian Federation. Attendees, including leaders and managers from various Russian cities, gained contemporary insights into customer experience, digital tools, and business promotion strategies. The course`s positive impact on broadening horizons and fostering professional growth.
Blog by Topic:
- Customer Experience Management
- Marketing Strategies
- Customer Strategies
- Branding and Rebranding
- Marketing and CX Strategies
- Digital Marketing
- Tailored Training Programs
- Company News and Updates
Latest Post:
Future of Banking Forum in Moldova: Modern CX – A New Language of Communication with Clients
Shushanik Ghaltakhchyan spoke at the Future of Banking Forum in Moldova on “Modern CX: A New Language of Communication with Clients.”
Private event — intended for members of the Lori branch of the Mantashyants Business Club. From Traditional to Human-Centered Leadership: The Transformation of Generations
On August 30, at Glamping Park, together with the members of the Lori branch of the Mantashyants Business Club, we discussed the latest approaches to leadership.
Whitebone’s Journey: celebrating 4 years of excellence, achievements and impactful project
Whitebone celebrates four prosperous years, standing alone in Armenia as the only agency specialising in Customer Experience and full-cycle Marketing.
Decoding the Puzzle : Differentiating Strategic Marketing from Marketing Strategy
In the ever-evolving landscape of business, two terms often used interchangeably but with distinct nuances are “Strategic Marketing” and “Marketing Strategy”
Festina’s Waterproof Watches. Quality management and branding in one package
Festina, the Swiss watch brand known for its top-notch quality, has taken a dive into innovation with their release of water-resistant Dive watches.
Banking Conference 2023
Earlyone, a pioneering customer flow management system provider based in Armenia, hosted the future banking conference, where our CEO, Shushanik Ghaltakhchyan, participated as an expert in customer experience management within the banking industry. Her presentation highlighted the latest trends, measurement tools, and other valuable information for the industry audience.
London Tech Week 2023
Our CEO was an Armenian delegation VIP member in London Tech Week. The global celebration of technology united innovative thinkers and talents in a week-long festival.
Global Business Forum 2022 and 2023
Shushanik Ghaltakhchyan, founding director of Whitebone, participated in the annual "Global Business Forum" of the "Mantashyants" pan-Armenian businessmen`s union on July 1-3. During the forum, 350 Armenian businessmen from more than 15 different cities of the world created new partnerships and exchanged knowledge.
Customer Experience Management course
The 3rd Customer Experience Management course, led by Shushanik Ghaltakhchyan, founder and CEO of Whitebone, was integrated into the "Modern Management Technologies" MBA program at the Institute of Business and Management under the President of the Russian Federation. Attendees, including leaders and managers from various Russian cities, gained contemporary insights into customer experience, digital tools, and business promotion strategies. The course`s positive impact on broadening horizons and fostering professional growth.