Deep tech is attracting increasing global interest and investment. Yet, bringing technology from the lab to the market requires much more than a promising discovery. Deep tech ventures typically involve long development cycles, significant investment, and a thoughtful commercialization strategy....

AI has become an integral part of how entrepreneurs and innovators explore market opportunities. It can analyze vast amounts of information, surface patterns, and generate insights that would otherwise take weeks to compile. But here's what we've learned after working...

Every effective use of the Where to Play framework begins with a clear and precise definition of the market opportunities under consideration. Before evaluating attractiveness or deciding where to focus, teams must establish a shared understanding of what exactly constitutes...

With 2025 behind us, we took a step back to reflect on what this year taught us through dozens of Where to Play trainings and facilitation sessions. Working with startups, corporates, universities, and public organizations, we observed three major shifts...

The first step of the Market Opportunity Navigator helps founders identify multiple market opportunities stemming from their core unique abilities. The process begins with a clear yet deceptively simple question: What do we really do well? Not what you make,...

India’s official Where to Play Ambassador, Anand KV, is a seasoned startup coach and innovation strategist with over 30 years of experience spanning corporate leadership and the entrepreneurial ecosystem in the UAE, Hong Kong, and India. In this interview, we...

More and more managers are turning to AI models to help evaluate market opportunities. With a quick prompt, they can gather insights, assess potential, and even get a ready-made score for each opportunity’s attractiveness. When used alongside robust research tools,...

If you’ve ever launched a brand, pitched a new offer, or tried to realign a company’s positioning, you’ve probably felt this tension: “We need to stand out. But first… we need to figure out where we’re even standing.” That’s the...

Driving innovation in a large organization is not easy, but with the right framework and approach it can unlock incredible potential. That was our vision behind a tailored innovation program for talented employees at Playtika- a world-leader in the mobile-gaming...

When innovative companies develop groundbreaking technology, they often face a critical strategic question: should they pursue multiple market opportunities simultaneously, or focus on a single direction? The journey of Vayyar provides valuable insights into this challenge, and helps us understand...