Frequently Asked Questions
Everything you need to know from getting started to implementation, data, support, pricing, rollout, and more.
Wheresight partners with Destination & Tourism Organisations to measure, benchmark and impact the digital maturity of their operators. We assess operator digital capability, benchmark performance, provide personalised roadmaps, and offer mentorship so destinations and operators can improve visitor experience, conversion, and commercial outcomes.
We work with DMOs, tourism authorities, regional organisations, and the full spectrum of operators including attractions, activities, experiences, hospitality, events, festivals, retail and service businesses serving visitors.
Digital maturity is the level at which a business effectively uses digital tools, data, and technology to optimize visitor experience and conversion. It is a measurement of both people skills and technology, peer benchmarked across the travel and tourism industry.
We help destinations improve operator digital capability, increase conversion, strengthen visitor experience, support tourism advocacy with evidence, and build more digitally mature, resilient tourism economies.
Operators get clarity on what’s working, what isn’t, and what to improve. They receive a personalised roadmap and mentorship that helps them grow bookings, improve digital sales, streamline admin, and improve customer journeys.
It’s a combined solution: a digital platform for assessment, reporting and benchmarking, plus hands-on mentorship and implementation support, all built specifically for tourism operators.
The DMA framework is consistent globally, but how we support each destination can be tailored — onboarding, rollout size, funding options, timelines, and mentorship depth all adapt to your market and goals.
No. Wheresight is built for all skill levels, from beginners to advanced teams. Roadmaps and guidance are practical, clear, and easy to follow.
Once operators are selected, onboarding begins immediately. Most destinations start seeing early insights within weeks.
We recommend a minimum of 25 to get meaningful benchmarking and destination-level insights. Destinations can include anywhere from 25 to 500+ operators.
Yes. Many destinations start with a 25 operator pilot and expand after seeing results.
The DMA is a structured program that assesses operator digital maturity, benchmarks their results, provides personalised improvement roadmaps, and includes ongoing mentorship to drive real progress.
Digital maturity across 5 pillars (Leadership & Governance, People, Customer Experience, Operations, Technology) and 18 metrics.
Operators complete a 20–25 minute digital assessment covering their systems, processes, content, booking flows, marketing activity, and customer experience. The results generate their digital maturity score and roadmap.
Benchmarking compares each operator’s score against destination averages and other operators in their sector. Over time, destinations can also compare against other cities, states, or countries.
They receive live dashboard access of the DMA to view their digital maturity score, pillar level results and how they compare to the destination average, as well as a personalised 12-month roadmap and a dashboard showing what to prioritise first.
Yes. Re-assessment helps DMOs and operators measure progress and compare against previous results, and would typically occur every 6-12 months.
No installation is required, everything is accessible in our DMA portal.
Yes, dependant on the chosen solution. Operators receive structured support from Wheresight mentors to help them implement their roadmap effectively.
You’ll receive a short explanation and a link to complete your DMA assessment. Once done, you’ll receive your roadmap and dashboard access.
The survey takes approximately 20 minutes. Everything else happens through your roadmap and mentorship.
No. Wheresight works for all skill levels. Roadmaps are easy to follow and practical.
Clear actions across 12 months focusing on improving your online presence, conversion, booking flow, customer experience, and digital operations.
Yes. You’ll receive personalised guidance to help you get the most from the program.
No. Most actions are small, achievable improvements that create meaningful impact.
This depends on how your DMO funds the program. Some destinations cover the full cost. Others use co-op or shared funding models.
No. Only you and your DMO can see your individual results.
No. Wheresight is supportive and non-judgemental. Results are used to guide improvement, not to penalise performance.
We advise to select operators by criteria, co-op funding, or open competition. Each model is fully transparent and effective in different contexts.
No. Wheresight manages assessment, reporting, onboarding, and mentorship. DMOs mainly help with communications.
Most DMOs receive destination dashboards within 2–3 weeks of operators completing their assessment.
Yes. We provide templates, landing pages, guidance and support for outreach.
Yes. We strengthen operator performance so all your partners’ work performs better.
You receive an aggregated destination dashboard, operator-level dashboards, benchmarking insights, and recommended development priorities.
Yes. Multi-region programs are common and we support phased expansion.
You can demonstrate measurable operator progress, destination-wide improvement, clearer strategy alignment, and improved conversion capability.
We adapt our mentorship to each operator’s starting point so nobody is left behind.
Yes as our global dataset grows, benchmarking becomes more powerful across states, regions, and countries.
This method selects operators based on clear, transparent criteria such as business type, region, turnover band, or strategic priority. It provides comparable results and aligns to destination goals.
The operator and DMO share the cost. Operators self-select by paying a portion of the fee, which increases motivation and engagement.
All operators can express interest and participants are selected by a transparent random draw, ensuring fairness and inclusivity.
Wheresight is priced on a per-operator basis. Destinations choose the number of operators they want to include and select the solution tier that suits their goals.
We offer multiple levels of support (insight, activation and impact), ranging from assessment-only packages to full mentorship and implementation guidance.
Yes. We support multiple funding structures, including co-op, shared contribution, and destination-funded models.
Yes. Many DMOs choose multi year rollouts for compounding results and stronger benchmarking.
Absolutely. Pilots can begin with 25 operators before scaling up.
Only when a DMO intentionally chooses a co-op model or operator contribution method.
Only the operator and their DMO. Individual results are never shared publicly.
Yes. When aggregated results are used in reports or presentations, all data is fully anonymised.
All data is stored securely in compliance with data protection standards. No personal data is shared with third parties.
No. We only collect information about the operator’s digital setup, systems, and activity, never customer-level data.
Yes. Dashboards and reports can be exported for internal use.
No integration is required and Wheresight does not pull from your systems.
Data is kept for the duration of your program and can be removed upon request.
Operators meet with Wheresight digital specialists who guide roadmap implementation and help solve real challenges.
Mentorship is structured around quarterly roadmap updates, with ongoing support as needed.
No, roadmaps provide natural checkpoints and your DMO dashboard shows destination-wide progress.
We provide proactive outreach and support to keep them moving and remove barriers.
You can continue with year 2, receive updated roadmaps, or expand to more operators.
You receive onboarding support, communication templates, guidance on operator selection, and ongoing strategy support to help interpret results.
Yes. The DMA is designed for busy businesses. Most actions are small changes that deliver meaningful improvement.
Your roadmap and DMO support can adjust accordingly.
The DMA is a program designed to help tourism businesses accelerate their digital maturity. It includes an assessment of your current capabilities, a personalized roadmap with clear next steps, and ongoing mentorship to support implementation.
Your Destination Marketing Organisation (DMO) has partnered with Wheresight to offer this program to a group of local operators. You were chosen because your business plays an important role in the DMO’s tourism community and can benefit from digital growth support.
The initial digital maturity assessment takes about 20 minutes to complete. After that, the program is designed to fit into your schedule, with regular check-ins and mentorship tailored to your availability.
Participation in this program is fully supported by your Tourism Authority as part of their commitment to strengthening the digital readiness of local operators. If there is a cost to participate it will be clearly identified and agreed with you before we begin.
Within your Wheresight Roadmap, there is likely to be recommendations which may involve you engaging with third party suppliers (e.g. website design or booking tools). This decision is always up to the Operator. Wheresight mentors can advise on what to look for and expect, but the selection of the supplier is always up to the Operator.
Once your assessment is complete, Wheresight will create your roadmap and dashboard. Your account manager will schedule a call to walk you through your results and next steps.
You will receive ongoing mentorship from Wheresight’s digital transformation and marketing experts. They will help you interpret your roadmap, prioritize actions, and provide guidance as you implement improvements.
That’s exactly what this program is designed to help with. The roadmap and mentorship are tailored to your current level, ensuring that recommendations are practical and achievable for your business.
No. Your individual results are private. Only the DMO will have access to view the results of all operators across the destination. You will only see your own results and how they compare to the destination average. Operators cannot view each other’s audit results, dashboards, or roadmaps.
The Wheresight Platform is built on Microsoft Azure. All US collected Data is Hosted on US located Servers.
Yes. In writing and allow 7 days for confirmation by email.
Mentor time is provided on a fair use policy. We are there to help each operator achieve the goals set out in their Roadmap. This is a typical allocation of 8 hours over 12 months, drawn down as needed by the Operator.
Yes of course, Mentor time can be purchased in hour blocks of 10 hours at a rate of $120 an hour.