Wheresight

AI is already changing how travellers discover destinations, and most destinations are not ready. In this blog, we explore how AI-powered discovery is reshaping tourism visibility, why many destinations are still in the experimentation phase, and what this means for future competitiveness. Read the blog here: https://lnkd.in/gFydy2hc

We're delighted to be here at the New York State Tourism Industry Association (NYSTIA) Annual Conference. A highlight for us was seeing our International Account Director, Susan Burke, speak on the panel “How AI is Reshaping the Tourism Industry.” The discussion focused on moving beyond the hype and into what’s actually happening on the ground, where AI is already delivering value for DMOs and tourism businesses, and where confidence (rather than capability) is often the biggest barrier to progress. Great to be part of such an important conversation and to hear how destinations across New York State are approaching AI.

AI adoption isn’t failing because businesses lack access to tools, it’s failing because they lack clarity. In this blog, we explore why uncertainty is slowing progress across tourism businesses and how destinations can build real confidence in AI usage. Read the blog here: https://lnkd.in/gFydy2hc

Our team is enjoying being here at the 28th Annual Discover New England Summit & International Marketplace. Our International Commercial Director Karl Llewellyn was delighted to present a session yesterday on how to ignite Digital Transformation in your tourism operators, where he shared examples of best practices and case studies that we see deployed by businesses across the East Coast. If you are at the event, be sure to stop by and say hi to Karl!

DMOs don’t have an AI problem, they have a clarity problem. The real opportunity isn’t tools or tech, it’s guiding businesses from confusion to confident, practical adoption. If you want to lead your destination forward, this is where to start. Download the full report: https://lnkd.in/dMeRj-6F

DMOs can no longer rely on destination marketing alone to drive tourism growth. In this blog, we explore why the role of DMOs is shifting from promotion to capability building and how digital readiness across local operators is becoming a competitive advantage in the AI era. Read the blog here: https://lnkd.in/g-qhjRGt

Everyone is “using AI” but almost no one is using it properly. Most tourism businesses are stuck experimenting, with no real integration, no clear ROI, and no idea what actually works. See how leading destinations are turning AI from noise into real impact. Download the full report: https://lnkd.in/dMeRj-6F

The role of the DMO is changing faster than most realise. It’s no longer just about promotion, the real opportunity is helping businesses move from AI confusion to confident, practical adoption that actually drives results. Download the report to see what this new role looks like in practice: https://lnkd.in/dMeRj-6F

Tourism has already changed, most destinations just haven’t caught up yet. AI is now shaping how travellers discover, compare, and choose destinations, often without ever visiting your website. If you’re responsible for destination growth, this is something you can’t afford to ignore. Read the full report: https://lnkd.in/dMeRj-6F

AI adoption in tourism looks strong but the reality is very different. 51% of businesses are experimenting with AI, yet only 8% have fully integrated it into how they operate, meaning most are stuck in the “tinkering” phase with no real impact. See how destinations are moving beyond experimentation and turning AI into real results: https://lnkd.in/dMeRj-6F