About our approach
How we increase your AI visibility
1
Prompt Definition
We start by identifying the prompts your potential customers are actually using – questions like “Who is the best [service] in [city]?” or “What tool should I use for [problem]?” These vary significantly by industry and intent. Defining the right prompt set is the foundation everything else is built on.
2
Monitoring & Visibility Tracking
Once we know what to track, we monitor how your brand – and your competitors – appear across AI engines on a continuous basis. Think of it like keyword rank tracking for SEO, but for ChatGPT, Perplexity, and Google AI Overviews. We surface the gaps and opportunities your team would otherwise miss.
3
Optimization
We identify where AI engines pull their information from – media outlets, forums, your own website, third-party directories – and place or optimize content in those sources. This includes on-page improvements, earned media strategy, community presence, and technical configuration so AI crawlers can properly index your site.
Prompt Definition
We start by identifying the prompts your potential customers are actually using – questions like “Who is the best [service] in [city]?” or “What tool should I use for [problem]?” These vary significantly by industry and intent. Defining the right prompt set is the foundation everything else is built on.
Monitoring & Visibility Tracking
Once we know what to track, we monitor how your brand – and your competitors – appear across AI engines on a continuous basis. Think of it like keyword rank tracking for SEO, but for ChatGPT, Perplexity, and Google AI Overviews. We surface the gaps and opportunities your team would otherwise miss.
Optimization
We identify where AI engines pull their information from – media outlets, forums, your own website, third-party directories – and place or optimize content in those sources. This includes on-page improvements, earned media strategy, community presence, and technical configuration so AI crawlers can properly index your site.
Technical foundation
Built for AI crawlers, not just Google
AI search engines like ChatGPT, Perplexity, and Google AI Overviews use their own crawlers to read and index your site. If your setup isn’t ready for them, your content won’t make it into their answers – no matter how good it is.
We handle the full technical setup so AI engines can find, read, and trust your brand.
This includes →
Crawler access
Making sure LLM bots aren’t blocked by your robots.txt, CDN, or server settings.
Featured Tool
Visibly – AI Visibility Monitoring
Visibly is what.’s own AI monitoring tool, currently in beta. It shows you exactly how your brand appears across AI engines – and where the gaps are. Start monitoring for free.
Visibly comes in two versions: one built for Shopify stores, one for any website.
Shopify app: Connect your store and Visibly automatically analyzes your product catalog to suggest the search queries your customers are likely asking. Those queries run on a recurring schedule against AI engines like ChatGPT and Perplexity. Each response is checked for your brand – measuring how often you appear, where you rank, and whether the mention is positive or negative.
Web app: A standalone dashboard where you configure your own prompts and track results over time. Works for any website or service business.
Both versions give you a brand visibility score alongside competitor data – so you always know how you compare.
Seeing the shift in real time
How we work
Seeing the shift in real time
How we work
The first time I used ChatGPT, I knew search would never be the same. The real proof came when we placed a few content pieces in the right online publications – and within weeks, our visibility for Shopify related key terms started moving. Not long after, clients began calling us saying they’d found us on Claude or ChatGPT. Some of them only used Google at the very end, just to get our phone number. That’s when it clicked: AI isn’t coming for search. It’s already here.
GEO & AIO – Frequently Asked Questions
What is GEO and how is it different from SEO and AIO?
GEO (Generative Engine Optimization) is the practice of improving how your brand appears in AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews.
You may also hear it called AIO, LLM Optimization, or Answer Engine Optimization – same concept, different names. Unlike SEO, which targets ranked links on a search results page, GEO focuses on being cited or recommended within the AI response itself – before any click ever happens.
The two are complementary: strong SEO signals still feed into AI visibility, but GEO adds a dedicated layer on top.