Eagala
Eagala is a global nonprofit dedicated to advancing mental health and personal development through equine-assisted therapy. Eagala provides a structured, evidence-based model where horses help individuals, families, and groups achieve growth, healing, and lasting positive change.
At A Glance
IN OUR FIRST YEAR:
The Challenge
Eagala came to us seeking to expand their reach and impact on social platforms. They recently completed a large-scale marketing conference and were looking for opportunities to bring some consistency to their campaigns across various channels. Their previous partners ended services and urgently needed social media and SEO support.
Our Approach
We collaborated closely with Eagala to craft a comprehensive social media strategy that would amplify their message, engage their target audience, and drive meaningful action. This included posting close to 100 times per month spread across Facebook Groups, Instagram, TikTok and more.
Our social strategy was paired with SEO tactics and content strategy that would attract a global audience and scale appropriate keyword phrases that would bring the user journey together to an ultimate call-to-action.
Results
Across all platforms, we saw a 121.5% increase in organic reach over the past year. Facebook’s reach hit an all-time peak of 32.2K users, and Instagram’s reach grew by 54.4%. Over the past year, social organic reach increased by 121.5%. The performance changes resulted in increased signups and social engagements.
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15+ years of digital marketing and design experience driving measurable results for businesses like yours.