Coding Clarified
Coding Clarified is a medical coding school offering AAPC-approved programs that prepare students for CPC certification. Their self-paced courses include instructor support, a remote HCC internship, and career resources, helping graduates launch successful medical coding careers with strong employment outcomes.
At A Glance
IN OUR FIRST YEAR:
The Challenge
Coding Clarified came to us looking for rapid growth in a competitive market. While we knew we could make a positive impact, we had to navigate an old content management configuration that prevents you from making quick content and SEO changes.
In order to build results, we knew a content strategy that focused on helpful resources and highly searched topics would be a doorway to generating increased authority, clicks and other user engagement metrics.
Our Approach
We partnered with Coding Clarified to develop a robust content strategy designed to engage their local audience and strengthen their online presence. This included crafting high-value blog topics, optimizing pages for local search intent, and ensuring content aligned with key customer journeys.
Our content approach was paired with SEO and local optimization tactics to target relevant keywords, increase discoverability in the surrounding community, and guide users toward meaningful actions turning casual visitors into loyal customers.
Results
In our time with Coding Clarified so far, we’ve grown users by 64% which is a byproduct of building 632% more keywords into Google Search results. Collaboration between our internal team and their marketing team has led to remarkable performance improvements. Regular content topic research paired with consistent content production will continue this trend.
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15+ years of digital marketing and design experience driving measurable results for businesses like yours.