Microsoft

Asha Sharma smiling in an indoor setting alongside a graphic displaying 'THIS IS AN XBOX' next to images of mobile devices.

Asha Sharma is Personally Leading Xbox’s Rebrand, Says She Killed the “This Is an Xbox” Campaign Because “It Didn’t Feel Like Xbox”

An image showing the Xbox Series S and X, 'Nintendo Switch 2' with Joy-Con controllers, and the PlayStation 5 console.

Analyst Argues “It Wouldn’t Be a Surprise” to See Microsoft and Nintendo Raise Hardware Prices Following PS5 Price Increase

Phil Spencer Did a Great Job and Put Microsoft on Solid Ground to Succeed, Says Veteran Developer

A character wearing a hat and sunglasses is set against a large white text reading 'Stranger than Heaven' on an orange background.

Xbox Partner Preview Announced for This Week, Will Showcase RGG Studio’s Stranger Than Heaven, a STALKER 2 Update, and More

A collage of various video game scenes under the title 'Xbox Game Pass,' featuring diverse characters and settings, including a space explorer, four kids confronting insects, a derelict car, and a vampire.

Xbox Game Pass Games Hub – Every Game Available in Xbox Game Pass

The image showcases a side-by-side comparison with the logos 'PS6 PlayStation.6' next to a console silhouette on the left, and 'XBOX Next' above 'AMD X Project Hell' logos on the right.

PS6 vs Xbox Project Helix – Specs, Price, Release Date & Full Comparison

PlayStation 6 May Not Trail Xbox Project Helix By Much, as Xbox’s Performance Advantage May Not Be ‘All That Meaningful,’ Tech Experts Say

Windows 11 Prepares For 1000Hz+ Displays, As Spotted In The Latest Blog Entry

Xbox Next “Project Helix” – Everything We Know About Microsoft’s Upcoming Console

A display showcasing Microsoft's Xbox Series X, a Samsung monitor, a gaming tablet, and a foldable smartphone, with the text 'THIS IS AN XBOX' in green.

Microsoft’s “This Is an Xbox” Campaign Might Already Be Over

Microsoft DirectStorage 1.4 Intros Zstandard For Faster Load Times & Asset Streaming In Games 1

Microsoft DirectStorage 1.4 Intros Zstandard For Faster Load Times & Asset Streaming In Games

Project Helix Dev Kits Will be Sent Out in 2027, Xbox Claims Next Gen Will Be “An Order of Magnitude Improvement”

id Software Parent Company ZeniMax has Filed for a Brand New Quake Trademark

A collage titled 'Project Helix' features characters and scenes from various video games, including a soldier in armor, a

‘It’s Basically a PC That Uses The Windows Full Screen Experience’: Xbox Project Helix Reportedly Will Only ‘Emulate’ A Console Experience [UPDATE]

Game character in green armor with 117 on chest stands in a sci-fi landscape with rings and structures in the distance.

“Disgusting and Juvenile War Porn”: Master Chief Actor Calls Out White House Video, Demands His Voice be Removed

Xbox CEO Asha Sharma Teases Project Helix, the Next-Gen Xbox, Promises it Will “Lead in Performance and Play Your Xbox and PC Games”

Laura Fryer speaking into a microphone, with a green background featuring large Xbox logos.

Former Xbox Exec Reveals She Was Kicked Out After Refusing to Put on a Bathrobe at GDC

Microsoft Promises Big Windows 11 PC & Handheld Gaming Updates: Power & Scheduling Improvements, Graphics Stack Optimizations, Background Workload Management, Advanced Shader Delivery For Additional Hardware & More 1

Microsoft’s DirectX SER Delivers a 90% Performance Boost on Intel’s Battlemage GPUs, Optimizing Intense Rendering Workloads

A Xbox Game Pass promotion displays multiple games and a console, paired with Michael Pachter scowling.

“I Think The New Xbox Console Is Already Dead, They’ve Blown It by Embracing Game Pass”, Says Michael Pachter

Phil Spencer

“Phil Was a True Gamer”: Industry Leaders Commemorate Phil Spencer as he Retires

Xbox’s Best Path Forward Is Being Spun off to Be Free of Microsoft, Says Analyst

A collage featuring logos of Electronic Arts, Xbox Game Pass, Take-Two Interactive, Ubisoft, and PlayStation symbols.

Microsoft Spent the Most on Ads in 2025, but EA was the #1 Publisher by Game Downloads Across PC and Console

“I’m Committed to Xbox, Starting With the Console”: Xbox’s New CEO Promises “Return to Xbox” and New Hardware Info “Soon”

Microsoft Is Allegedly Considering Adding WoW/Minecraft Realms/Fallout 1st/ESO Plus to Game Pass Ultimate

Xbox Founder Thinks New Xbox CEO Will “Gently” Sunset Division as Microsoft’s Focus Is Its Core AI Business

Sarah Bond stands on stage above an image featuring Samsung displays, an Xbox console, and the text 'THIS IS AN XBOX.'

New Report Claims No One, Not Even Those Internally at Xbox, Liked the “Everything is an Xbox” Strategy

Major Shake-Up at Xbox: Phil Spencer Retires, Sarah Bond Resigns, and Asha Sharma to Become the new CEO of Microsoft Gaming

Microsoft Claims 50% Faster Load Times For Windows 11 Apps Via Native AOT Support 1

Microsoft Adds Built-in Internet Speed Test For Windows 11 Taskbar In Latest Preview Build, Alongside Several More Improvements

Sony is ‘Considering Pushing Back’ the Debut of the PlayStation 6 to 2028 or Even 2029; Nintendo Switch 2 Price Could Increase in 2026

Xbox Game Pass Could Be Merged with PC Game Pass and Expanded with More Third-Party Services

AMD’s Semi-Custom SoC That’ll Power the Next-Gen Xbox is “Progressing Well to Support a Launch in 2027,” Says AMD CEO

Microsoft Reports a 9% Overall Drop in Xbox Revenue for Q2/FY26, Hardware Down 32%

Colorful animated characters resembling pots and vases run energetically through a whimsical landscape with the word 'Kiln'

Multiplayer Pottery Party-Brawler, Kiln, is the Xbox Developer Direct 2026 Secret Game and Double Fine’s Next Title

“A World Where Every Road Leads to Discovery”: Forza Horizon 6 Arrives on PC, Xbox Series in May 2026, PS5 “Later This Year”

A computer screen displaying an Xbox Game Pass library showing games like 'Fortnite,' 'Gears of War Reloaded,' and 'Forza

Xbox App Now Live on ARM-Based Windows 11 PCs with “More Than 85%” of Game Pass Games Playable

Load More