Join Us at the Midlands’ Largest Watch Event
Step into WatchIt! Watch Fair, the Midlands’ premier, hands‑on gathering where over 75 leading watchmakers have met 1,000+ passionate collectors since 2019. Born to bring a friendly, barrier‑free fair outside London, WatchIt! combines discovery, conversation, and community under one roof. With the resounding success of our fourth edition, plans for WatchIt! 2026 are already underway.
I want to exhibit!
“The event was very well organised, and it was a pleasure to see so many familiar and well-known faces again. We always enjoy being part of such a passionate community.”
“WatchIt! was an amazing show that was very well organised. The audience were highly engaged and the brand roster was diverse.”
“The 12&60 WatchIt! Watch Fair was a thoroughly enjoyable event, it was great to meet so many enthusiastic watch collectors.”
Why Exhibit at WatchIt!
Reach Over 1,000 Engaged Enthusiasts
Get your brand in front of a cumulative audience of more than 1,000 passionate watch fans—all eager to buy, learn, and share.
Be Part of a Proven Success
Join the ranks of 75+ high-profile brands that have exhibited across four sold-out editions.
Midlands Convenience = Maximum Footfall
Centrally located in Birmingham, with excellent rail and road links, our fair draws collectors from all corners of the UK—no London-only crowd.
Hands-On Brand Connection
Let customers feel the weight, see the finishing, and hear your story in a relaxed setting. No stuffy showrooms—just genuine conversations and real-life impressions.
Community & Collaboration
Network with fellow independent and established makers. Swap ideas, forge partnerships, and be part of a supportive horological community.
Ready to elevate your brand at WatchIt! 2026?
Secure your space now and become part of the Midlands’ watch community at its finest.
Email Joshua Clare-Flagg at exhibitors@watchitfair.com to discuss exhibitor opportunities today.
Don’t miss your chance – spaces are limited and filling fast!
I want to exhibit!