An Agency Architected on AI.
Not Adapted to It.
Most agencies bolted AI onto old processes and called it innovation. We started from scratch and built every system, workflow, and team structure around what AI makes possible. That's why our AI Commerce Architecture works — it wasn't adapted. It was architected.
Our Story
Started in Provo.
Scaled globally.
Wallaroo Media was founded by Brandon Doyle and Kade Hendershot with a simple thesis: the best marketing agencies won't just use AI — they'll be built on it.
Hundreds of Shopify brands later — from fast-growing DTC startups to established, high-volume operations — our AI Commerce Architecture makes brands discoverable, recommended, and selected across every AI-driven channel.
How We Think
Our principles
Profit over vanity.
We don't celebrate impressions or follower counts. We celebrate revenue, margins, and LTV. If it doesn't show up in your bank account, it doesn't count.
AI-native, not AI-washed.
Every agency claims to use AI now. We actually built our systems on it. AI-Powered Ads, Email & SMS, and SEO — these services exist because of AI. They couldn't exist without it.
Partners, not vendors.
We win when you win. That means honest conversations about what's working, what's not, and what we need to change. No sugarcoating, no hiding behind dashboards.
Our Founders
Built by operators,
not consultants.
Built Wallaroo from the ground up with the thesis that AI would reshape marketing forever.
Brandon Doyle
CEO/Founder
Co-built the agency's AI infrastructure and growth systems from day one.
Kade Hendershot
Founder
Heads AI systems and operations — the architect behind how our technology actually works.
Justin Doyle
CTO/COO
Let's architect your brand for what's next.
Book your free AI Brand Audit. We'll show you exactly how AI agents see your brand today.
Book Your Free AI Brand AuditJoin the brands building their AI Commerce Architecture