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Vitrocsa: Pioneering The Modern Minimalist Window
Invented in Switzerland in 1992 by watchmaking engineer Eric Joray, Vitrocsa redefined architecture by making window frames invisible.
The World Leader In Minimalist Windows
Vitrocsa has developed an infinite range of custom window systems to meet even the most outlandish of architects’ specifications:
- Sliding doors and windows with invisible frames.
- Huge detachable frameless windows.
- Entire facades which disappear into the air or are hidden in partitions.
The guiding principle? To creatively blend indoors and outdoors.
The famous Genevan architect, Andrea Bassi, was the first person to install a Vitrocsa system in a villa. This provided the impetus, and the rest was word-of-mouth. Seduced by the flawlessness and versatility of the products, world-renowned architects lined up to work with Vitrocsa. The resulting collaborations produced works of breathtaking beauty:
- Boxes at the Municipal Stadium of Braga
- Top floor of the Maison Dior in Seoul
- Premium villas of the Shebara Resort in the Red Sea
- Homes designed by Lenny Kravitz and Michael Bay in California
These are just a few examples, since it would be practically impossible to list the many thousands of projects – famous or otherwise – that incorporate Vitrocsa products. Not to mention the numerous prizes and awards they have received.
Vitrocsa now exports its systems to more than 60 countries across five continents. Its products remain best-sellers around the world.
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Projects21’462 -
61Countries -
22Certifications
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26Patents
Swissmade
Vitrocsa is an official member of SWISS LABEL, a recognised symbol of quality, safety and reliability for over
a century.
All of its micromechanical components and systems are designed in Saint-Aubin-Sauges in Switzerland by
technicians trained to watchmaking standards. Vitrocsa windows are manufactured to meet specifications
worthy of the most prestigious luxury products:
- Combining traditional expertise and technical innovation
- Attention to detail and accuracy
- Outstanding quality
- Flawless appearance
- Proven durability
Vitrocsa uses more than one thousand exclusive components in its hidden elements, uprights and closure
mechanisms, all produced in the same way as high-end mechanical watch parts. Each part is perfect, ideal
for its role, allowing the number of system components to be reduced to a minimum. As Leonardo da Vinci
said:
“Simplicity is the ultimate sophistication.”
The parts are custom-designed and manufactured, then individually fine-tuned before being assembled
using precision
Counterfeit
Just as Tesla was subject to fraudulent exploitation, so Vitrocsa has seen its products copied and counterfeited. Is this a problem? Not especially… All inventors who have revolutionised their field have encountered it. Plus, this kind of recognition does not faze Vitrocsa. Indeed, high-quality copies help to promote the minimalist window concept and expand its market.
No, the real problem lies in poor imitations.
Not all windows can be a Rolls or a Rolex – that is to say, a Vitrocsa. And, because the complexity of Vitrocsa’s systems, bearings and components has never been equalled, comparable quality is not achieved, and defective copies are commonplace. This issue can really harm the reputation of the minimalist window.
Despite constant patent applications, combating this kind of imitation is extremely difficult. That’s why Vitrocsa certifies the excellence of its products, while relying on the constant innovation that has been a hallmark since its inception.
This approach has enabled Vitrocsa to:
- Establish itself as the pioneer in the market for over 30 years.
- Remain the world leader in minimalist windows.
- Stand out successfully from its competitors, despite their imitation of its original concepts.
Our
Philosophy
No need to say any more about innovation or product quality. These characteristics, inherent to the company, need no further proof. What about the people and their working methods? Simple…
Vitrocsa is a multinational with the attitude of a small firm of craftsmen.
What matters most is a passion for the job and a desire to overcome challenges. We invent, we create, we produce. We design the best solutions to meet the needs of all architects and customers, whether large or small. An entrepreneurial philosophy that Eric Joray has passed on to his team and partners. He describes this way of working in a few words:
“Let people do their thing. Develop a passion for the product, a sense of collaboration and complete confidence.”
All company employees are trained on the job. Management and administrative theory takes a back seat. Each member of staff develops their skills through practical application, progressing and bringing their expertise to the table which, in turn, increases their pride and motivation. Employees think of Vitrocsa products as their own. They feel a shared sense of pride in accomplishing exceptional things with individual autonomy. Each one experiences them as personal successes. The friendly, almost familial atmosphere creates a desire to engage both physically and mentally, not to mention a desire to stay! Most employees have been with the company for between 10 and 20 years.
These are the secrets of a thriving company with a global reach.
While Vitrocsa did not especially seek to expand internationally in its early stages, its approach has enabled it to establish solid partnerships all over the world, helping it to develop. This allows the parent company to focus exclusively on what it does best: research, product development, communication, contacts and training. Its products are installed by exclusive partners who receive training in Switzerland on installation techniques… and the Vitrocsa ethos. Naturally.
It’s an adventure that cannot be conveyed in a few words. To find out the whole Vitrocsa story: its history, values, philosophy, people and ethos…
