Knack

Knack home page before and after
Services Provided (Replace with updated component)
Services Provided (Replace with updated component)

We understand the importance of communication clearly, succinctly and visually. Knack’s website needed some help with this. They wanted a high end custom design that would outshine competitor websites that were more modern and user friendly.

Technology Used
knack web page shown on laptop
John Carione, Head of Marketing (Remove – he didn’t really say this)

“Partnering with The Virtual Window team was great—they were collaborative and made sure they understood our needs to ensure delivery of a quality product.”

Knack home page before and after

Our collaborative journey

Our collaboration with Knack on their website design and development project was a journey of elevating their online presence to match their high-end brand identity. We began by aligning their style-guide with their website, ensuring consistent branding across the site and correcting any inconsistencies. Recognizing the need to stand out in a competitive market, we modernized their website to provide a sleek and user-friendly experience, setting them apart from competitors.

knack website examples of template carousel and snapshot
knack web page with CTA popout registration
knack app integration page with icons and short description of applications

Alignment along the way

Central to the project was ensuring a seamless user experience and clear communication of Knack’s offerings. Through collaborative discussions, we talked through the user journey, reorganized content, and implemented intuitive navigation features. A highlight was the creation of a mega menu to efficiently drive traffic to relevant sections of the site, enhancing accessibility and engagement.

knack pricing table on desktop and mobile
knack web page shown on laptop

Leading to a satisfied client

Technical enhancements included the implementation of Gutenberg blocks, providing consistency with flexibility for content creation. By streamlining their workflow and improving data management, we empowered Knack to make updates easily and efficiently. Moreover, we optimized their sales process by incorporating clear calls-to-action and highlighting pricing options throughout the site, ultimately enhancing user engagement and driving conversions.

knack solutions mega menu expanded
knack integrations component showing variety of other company icons they integrate with for mail, calendar, etc.
knack web page with CTA popout registration
Knack Expert Directory web page
knack app integration page with icons and short description of applications

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