Services Provided (Replace with updated component)
Services Provided (Replace with updated component)
We understand the importance of communication clearly, succinctly and visually. Knack’s website needed some help with this. They wanted a high end custom design that would outshine competitor websites that were more modern and user friendly.
Technology Used

John Carione, Head of Marketing (Remove – he didn’t really say this)
“Partnering with The Virtual Window team was great—they were collaborative and made sure they understood our needs to ensure delivery of a quality product.”

Our collaborative journey
Our collaboration with Knack on their website design and development project was a journey of elevating their online presence to match their high-end brand identity. We began by aligning their style-guide with their website, ensuring consistent branding across the site and correcting any inconsistencies. Recognizing the need to stand out in a competitive market, we modernized their website to provide a sleek and user-friendly experience, setting them apart from competitors.



Alignment along the way
Central to the project was ensuring a seamless user experience and clear communication of Knack’s offerings. Through collaborative discussions, we talked through the user journey, reorganized content, and implemented intuitive navigation features. A highlight was the creation of a mega menu to efficiently drive traffic to relevant sections of the site, enhancing accessibility and engagement.


Leading to a satisfied client
Technical enhancements included the implementation of Gutenberg blocks, providing consistency with flexibility for content creation. By streamlining their workflow and improving data management, we empowered Knack to make updates easily and efficiently. Moreover, we optimized their sales process by incorporating clear calls-to-action and highlighting pricing options throughout the site, ultimately enhancing user engagement and driving conversions.




