AI is not the strategy. Outcomes are. Join a fireside chat with McKinsey’s Julie Lowrie, followed by audience Q&A and a cocktail reception.

From Strategy to Execution: Making AI Real in Marketing

In this executive forum, the conversation moves beyond ambition to execution, unpacking how leading organizations translate AI into measurable business value. The discussion will explore how leadership teams align on priorities, rethink workflows, and build operating models that make AI stick.

Join Julie Lowrie, Partner, Atlanta at McKinsey & Company, for a fireside conversation on the leadership moves that make AI deliver in marketing. Aby Varma, Founder, Spark Novus and Marketing AI Pulse, will moderate.

The discussion will be followed by an open community Q&A session, where you can bring your questions. We’ll conclude the event with a cocktail reception.

Seats are limited. Reserve yours below.

Agenda

4:00 – 4:45 p.m. — Welcome reception
4:45 – 5:45 p.m. — Fireside with Julie Lowrie, McKinsey
5:45 – 6:00 p.m. — Community Q&A
6:00 – 7:00 p.m. — Cocktail reception
Who this is for

Senior marketing leaders — CMOs, VPs and heads of marketing on the brand side, and CEOs, strategy and growth leaders on the agency side — moving past AI pilots into real execution. If you're trying to align your leadership team, rewire workflows or figure out what an AI-enabled marketing operating model actually looks like, this conversation is for you.