Tyrelle Brakke

Tyrelle, our calm-in-the-storm project manager who loves turning big ideas into clear plans and clean timelines. Her superpower is bringing order to the moving pieces, keeping projects organized, teams aligned, and clients feeling confident every step of the way.

With 10+ years in creative and marketing work, Tyrelle has built a career at the intersection of strategy, operations, and execution. She’s known for creating simple systems that stick (think: clear handoffs, steady weekly rhythms, and processes that actually make work easier) so great work doesn’t get lost in the shuffle. As a proud Jackrabbit alum, she brings both heart and hustle to every project she touches.

When she’s not wrangling timelines and deliverables, Tyrelle is living the rural life as a ranch wife and mom of two boys. You’ll find her running when she can, hanging out with her two dogs, Cuff and Link (yes—named after Rocky Balboa’s turtles), and taking her ice cream opinions very seriously. She also loves a good rom-com and is always happy to disappear into a great book when life slows down for five minutes.

Tyrelle loves what UpFrame stands for—helping rural businesses (especially in agriculture) grow with clarity and confidence, and she’s excited to support clients with steady communication, thoughtful organization, and a whole lot of heart.