From startups to established brands, UNISCO connects challenger brands with their audiences through research, strategy, and creative collaboration.
We connect your brand with target groups: smart, evidence-based and built for (further) growth.
Brands and creations only truly connect when the media strategy is right: we are your research and media partner.
vision
Where others start from channels or creation, we start with the question: where does your brand need to be present to be chosen?
From that foundation, we build strategies that connect brand and results – today and tomorrow. We work in short sprints: launch quickly, learn, test, and scale as soon as something proves effective.
”The mental availability of your brand grows every time you challenge it.”
“Whenever you connect to a category entry point, you strengthen your brand.”
brand
Our collaboration always starts with your brand and target audience(s). We help you explore what brings them together.
+ creation
Relevant content is key to success. We collaborate with in-house creatives or external creative agencies.
+ media
Our media strategy provides insights into where creatives will connect with target audiences. We take care of that.
= growth potential
Collaboration between brand, creative, and our media expertise delivers the best results. Book a call.
our focus
/ on research & media strategy
research
External insights combined with internal data: market, target group, and your own data combined. This way, we discover Category Entry Points and growth gaps that others miss – the foundation for growth.
- Category Entry Points
- Audience behavior
- Media spending
- Brand & Campaigns
- Creative pre-testing
- Analyzing your own data
media strategy
Strategy over execution: we connect brand and performance in a single growth story. Clear choices for both the short and long term – together with your team and agencies.
- One growth story
- Short and long term
- Smart data-driven choices
- One team with brand & creation
- Working from business KPIs
- Learning & Scaling
social media & display
Reach your target audience optimally with our digital data strategy for social & display.
radio & television
High visibility? Check whether your goals and budgets align with radio and TV.
(digital) out of home (DOOH)
Hyper-local, high-profile marketing. Last-mile marketing, even in relevant stores.
search & market places
Reach your target audience in their search behavior on Google or on marketplaces such as Amazon.
(branded) content distribution
Connect your brand with a Category Entry Point: discover the possibilities!
We operate based on clear principles: research as a starting point, smart strategy, and co-creation with the brand and agency. Below are some short examples – we’d be happy to discuss the rest with you personally.
our agency name
UNISCO means ‘I connect’
UNISCO /uˈniːsko/ literally means “I connect” in Italian. That’s also our mission: connecting brands with their audiences, uniting media strategy with creative power, and helping challengers grow with measurable results.
connect your brand
category entry point activation
Your brand grows with every Category Entry Point (CEP) association. For example: hot weather → craving ice cream → brand X. More entry points create more mental availability. This way, your brand is found faster and faster in the consumer’s mind.
no vanity metrics
setting the right goals is key
We focus on real business impact, not on likes. By cleverly connecting strategy, media, and results, we translate brand awareness into growth. Our reporting highlights KPIs that truly matter, such as conversions and customer retention.
media data & tech
AI as an accelerator, not as a goal
For us, AI isn’t a goal, but an accelerator. It helps us make analyses, media planning, and execution smarter and faster. We believe that brands and people always set the course. Growth comes from connecting all parties.
investing in media
use budgets more effectively
Challenger brands must simultaneously build their brand and drive sales, often with limited resources. They either end up with a creative agency that forgets about performance, or a media agency that fails to build a brand. We bring order to this complexity and turn it into a single growth story.
marketing challenges?
let’s talk
We like to start with a chemistry session to see if we click. And if we immediately discuss your business challenges, the market, target groups, and creative approach, we’ll know we’re on the right track. Then we’ll get to work together.
%
of all collaborations start with a simple 'hello!'
higher effectiveness through brand + performance
the team
/ the strategists & the network
founder & media strategist
Arno Meijerink
+31644910844
After Lost Boys and other agencies, Arno built up his own media agency IM Lounge into an established name and sold it to ACE after 15 years.
founder & media strategist
Jan-Willem Stoop
+31647334899
Media strategist and lecturer with a digital heart. Previous experience at Amsterdam RAI, OMD and ACE, combining data, research and AI to help brands grow smarter. From strategy to media impact.
best-in-class experts
our network
Working from a solid growth strategy, we tap into our network of experts. Think of the connection that perfectly suits your situation. From branded content experts to search specialists, from data engineers to influencer managers. We know the best experts for your challenge.
let’s talk
let’s talk
let’s talk
let’s talk
let’s talk
let’s talk
let’s talk
let’s talk