Project overview

Branding
Digital
Campaigns

Lyndon, an established artisan furniture manufacturer of 40 years, wanted help with raising awareness of their product offering within lifestyle-focused hospitality markets. To do this we developed a new core proposition and brand identity for the company, based on: Comfort, crafted.

Comfort, crafted

Lyndon blend traditional and 21st century processes to create carefully crafted furniture. They also have a strong British heritage. The new logo needed to reflect this sense of refinement and timelessness, but also have a relaxed feel, to evoke the comfort of their furniture.

An example of a projecting sign above the Lyndon showroom. The sign is square, light grey in colour and has the Lyndon positioned at the bottom.
An example of a projecting sign above the Lyndon showroom. The sign is square, light grey in colour and has the Lyndon positioned at the bottom.

Lifestyle led

To help reposition the brand, we placed and captured the furniture within soft interiors, making it easier for hoteliers, corporations and boutique business owners to imagine them in their own spaces.

A suite of products

We created a design and vision framework to enable Lyndon to tell their story, and to promote their product suite across digital and print.

A typographic arrangement of various Lyndon product titles.
The Lyndon website homepage displayed on an iPad.
The Lyndon website homepage displayed on an iPad.
“With ‘Comfort, crafted’ as a new core proposition, Uned Studio have defined what Lyndon stands for, skillfully amplifying our brand across all areas of the business and helping us stand out within a crowded hospitality market.”
Ceri Lovett
Creative director, Lyndon

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