Project overview

Branding
Environments
Digital

An epic name requires an epic brand identity. For Cinematic, a Cardiff-based TV and film post-production facility, our aim was to reflect the scale and emotion of cinema with an unapologetically bold and visually loud identity – as impressive, intense and artistic as the drama and documentaries they craft.

Look loud

The Cinematic logo was created to look and feel ‘loud’. Designed to be used at scale, and as a moving marque, we opted for a bolder than bold style, so epic that it crops out of frame. 

Feel cinematic

To maintain its cinematic impact across all applications, the logo has been purpose-designed for scale, meaning it will adapt and animate to fit full-width on any screen – from large to small, cinema to mobile.

A flexible frame

A simple yet impactful masking mechanic, utilising the brand marque, allows Cinematic to showcase a multitude of client work.

A promotional black tote bag with the Cinematic logo printed at the bottom. Worn over the shoulder of a male model.
A large scale numeral painted onto the wall of the Cinematic office.
“For any business undergoing a brand refresh, you want to know that you’re in capable hands. The Uned team is exactly that – capable and creative. The result is an elegant and distinctive wordmark – refreshing the way we present ourselves to the world.”
Gareth Bryn
Managing director, Cinematic

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