OUR PARTNERS
XAVIER
FRENCH REPRESENTATIVE
INTRODUCTION
Fort de plus de 15 ans d’expérience dans les industries culturelles et créatives, Xavier Norindr a d’abord co-fondé J-Music Distribution (2006–2009), où il a pris en charge la distribution BtoB et BtoC de labels japonais, négocié des partenariats avec Nippon Columbia, Avex et Sony Music Entertainment, et organisé des opérations promotionnelles en réseau FNAC et Virgin Stores. Il a ensuite dirigé le label Bishi-Bishi chez Ankama (2010–2014), supervisant la direction artistique, la gestion de contrats exclusifs (Avex, King Records, Up-Front), la coordination des ventes via Believe et Musicast, et assurant la synchro de titres sur la série animée Wakfu. De 2014 à 2023, il a co-créé Crosslight, pilotant la stratégie de communication et marketing pour des clients comme Sanrio, Nintendo, le Centre culturel coréen et le Ministère japonais de l’Agriculture, concevant des campagnes digitales, organisant l’événement Hanami (LVMH × Japan Expo) et ouvrant une antenne à Tokyo. Il a ensuite pris la tête des opérations de 33 Degrees (2015–2022), où il a co-produit des tournées et concerts (Seoul Bam, Music & Saké, Loud & Clear), géré le booking d’artistes (Jupiter au J-Fest Mexique, Angerme à la Cigale) et piloté les relations avec GCA Entertainment, Universal Music France et B Live Group. Depuis 2021, en tant qu’associé de NFT4ALL et 4all entertainment, il conseille sur l’intégration de la blockchain et produit des contenus audiovisuels. À travers son service XN, il met aujourd’hui son expertise au service des entrepreneurs et dirigeants pour structurer leur organisation, formaliser leur stratégie et piloter leurs opérations.
INTRODUCTION
With over 15 years in the cultural and creative industries, Xavier Norindr began by co-founding J-Music Distribution (2006–2009), where he managed B2B and B2C distribution for Japanese labels, negotiated partnerships with Nippon Columbia, Avex and Sony Music Entertainment, and ran promotional campaigns in FNAC and Virgin Stores. He then led Ankama’s Bishi-Bishi label (2010–2014), overseeing A&R, exclusive licensing deals (Avex, King Records, Up-Front), sales coordination with Believe and Musicast, and securing sync placements on the animated series Wakfu. From 2014 to 2023, he co-created Crosslight, driving communication and marketing strategy for clients such as Sanrio, Nintendo, the Korean Cultural Center and the Japanese Ministry of Agriculture, designing digital campaigns, producing the Hanami event (LVMH × Japan Expo), and opening a Tokyo office. He then served as Operations Director at 33 Degrees (2015–2022), co-producing tours and concerts (Seoul Bam, Music & Saké, Loud & Clear), handling artist bookings (Jupiter at J-Fest Mexico, Angerme at La Cigale), and managing partnerships with GCA Entertainment, Universal Music France and B Live Group. Since 2021, as a partner at NFT4ALL and 4all entertainment, he advises on blockchain integration and produces audiovisual content. Through his XN advisory service, he now supports entrepreneurs and executives in organizational structuring, strategy development, and operational management.
“We have been using Ultimate Sync for several months now, and we’ve had access to a large number of briefs. Deadlines are sometimes very tight, so you need to pay close attention to the various posts and emails, but this has allowed us to broaden our scope. The live pitching sessions are also educational and enable us to connect with international music supervisors and build lasting relationships. It’s hard to predict concrete results at this point, but the tracks we submit are regularly listened to or downloaded, which is very encouraging.”
Romane
France
Chancy Publishing
DUANE
CANADA REPRESENTATIVE
INTRODUCTION
As Executive Vice President of The AMG Corp, Duane Farley blends deep industry knowledge with innovative vision, overseeing music marketing, playlist promotion, publishing, and independent film and television projects. With more than two decades of experience in the Canadian and international entertainment landscape, Duane brings a wealth of strategic and creative expertise to every initiative.
Recognized for his leadership on projects such as The Sacrifice Game and Bloodline Killer, Duane’s influence extends across music, film, and media ecosystems — uniting creative ambition with commercial success. At The AMG Corp, he plays a key role in shaping the company’s vision and execution, ensuring that art and business coexist in meaningful, forward-thinking ways.
The AMG Corp is a multimedia entertainment company specializing in music, film, and television. With a commitment to creativity, innovation, and independent artistry, AMG champions projects that reflect culture, collaboration, and commercial success — values Duane continues to elevate in his executive leadership.
“My mission is to elevate creativity through strategy — helping artists, producers, and storytellers turn ideas into cultural impact.”
Duane Farley
Canada
The AMG Corp
OTHNIEL
US REPRESENTATIVE
INTRODUCTION
Founder of Audilus®, a music solutions company based in Walnut Creek, California, Othniel is a lifelong musician. Starting as a drummer, then a producer, he launched his first production company in 2005 while in college. There, he produced many local acts for nearly a decade and landed his first sync deal and network TV placement in 2013 on MTV.
Soon after, he caught the attention of multiple Grammy-winning producer Malik Yusef of G.O.O.D Music/UMG, where he learned the art of producing hits and delivering high-profile projects, all the while writing and producing under multiple aliases. In 2017, he embarked on a different journey, launching his first sync and music publishing company.
In 2020, the company was absorbed into his new venture, Audilus. Today, Audilus, Inc. is a vertically integrated music machine that provides sync, publishing, and library representation for established previum catalogs, as well as a boutique music distribution service and song plugging, specializing in delivering legally certain music and sound design that removes friction from the licensing process.
