Ulrich Pool Company
About
About us
About Ulrich Pool Company
At Ulrich Pool Company, we believe your backyard should be more than just a space, it should be a place to relax, connect, and enjoy life. Based in Fargo, ND, we specialize in fiberglass pool design and installation, helping homeowners across North Dakota and Minnesota transform their outdoor spaces with high-quality, long-lasting pools.
Exclusive Latham Pools Dealer
Access to top-tier fiberglass pool designs and technology
Local, Family-Owned
Serving Fargo and the surrounding region with personalized service
15+ Years of Experience
Proven installation expertise across North Dakota and Minnesota
Faster Installation Process
Enjoy your pool sooner compared to traditional construction
Local Pool Experts
Built on Experience & Local Expertise
With over 15 years of experience in the pool industry, our team brings hands-on knowledge and proven craftsmanship to every project. As a family-owned and locally operated business, we understand the unique needs of homeowners in this region, from navigating seasonal changes to building pools that stand up to North Dakota’s climate.
Local Pool Experts
Premium Pools, Trusted Brands
Ulrich Pool Company is proud to be the only authorized Latham Pools dealer in North Dakota, giving our customers access to some of the most advanced fiberglass pool designs available today. We also offer Imagine Pools, expanding your options with a wide range of modern styles, sizes, and features.
By partnering with leading manufacturers, we ensure every pool we install is built for durability, performance, and long-term value.
Our Process
Ulrich Pools Process
From your first idea to your first swim, Ulrich Pool Company delivers a smooth, start-to-finish experience designed to keep your project simple, efficient, and stress-free. Every pool we install includes the essential equipment and upgrades you need for long-term performance, so you can enjoy your backyard with confidence from day one.
1. Consultation
We start with a conversation to understand your vision, budget, and backyard goals.
2. Site Visit
Our team evaluates your space to ensure the right fit, layout, and installation plan.
3. Planning
We design your pool and finalize details, including size, features, and timeline.
4. Installation
Your fiberglass pool is delivered and set quickly, minimizing disruption to your yard.
5. Contractor Work
We coordinate additional work like decking, landscaping, and finishing elements.
6. Finishing Touches
Final details are completed, equipment is tested, and your pool is prepared for use.
7. Swim!
Step into your new backyard and enjoy your pool with family and friends.
Ulrich pool commitment
Our Commitment
At Ulrich Pool Company, we’re committed to more than just building pools. We’re committed to delivering an experience you can trust.
Communication
Clear communication from start to finish
Quality Craftsmanship
Quality workmanship backed by experience
Reliable Products
Reliable products designed to last
ONgoing Support
Ongoing support for maintenance and service
Explore our work
Our Projects
Check out local projects we’ve done right here in the Fargo-Moorhead-West Fargo area.
