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Blog
10 min read

Five Ways AI is Already Changing Case Processing and Where Humans are Still Needed

From triage to causality assessment, AI is changing how case processing teams work. We break down five areas where automation is making an impact, and the human expertise that still has to anchor every decision.
Dobrochna Dolicka
Safety Scientist, Global Safety Writing

Posts by Date

Featured Image
Blog
10 min read

Five Ways AI is Already Changing Case Processing and Where Humans are Still Needed

From triage to causality assessment, AI is changing how case processing teams work. We break down five areas where automation is making an impact, and the human expertise that still has to anchor every decision.
Dobrochna Dolicka
Safety Scientist, Global Safety Writing
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Blog
25 min read

Novel Treatments for Mental Health and Considerations for Risk Management

Psychedelic-assisted therapies are emerging as a promising frontier for treatment-resistant mental health conditions. As the regulatory landscape evolves, robust risk management frameworks will be critical to bringing these therapies safely to patients. UBC explores the current landscape and what approval pathways may mean for sponsors.
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Blog
7 min read

The AI vs. Automation Question Nobody in PV Is Asking Clearly

Automation and AI are often used interchangeably in PV, but they're built for different jobs. This piece breaks down where each one delivers value, and how to choose the right fit without adding unnecessary complexity.
Future of PV event, people in room
Blog
6 min read

Reality Check: AI in Pharmacovigilance Is Not What We Think

AI is everywhere in PV conversations, but far less mature in practice. Here's what stood out from Why Summit: Future of PV: validation bottlenecks, signal inflation, and why the real challenge isn't technology.
Christopher Henry
Safety Scientist, Global Safety Writing
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Blog
4 min read

Key Insights from the 2026 REMS Industry Consortium Annual Meeting

AI, standardization, and a shifting FDA landscape — here's what the 2026 RIC Annual Meeting revealed about the future of REMS.
Laura Fendler
Senior Clinical Project Research Manager, REMS Operations
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Blog
10 min read

How North American Privacy Frameworks Shape Real-World Evidence: A Comparison of Canada and the United States

Canada's consent-driven data silos and the U.S.'s regulatory patchwork aren't just administrative hurdles — they're determinants of bias in real-world evidence.
Samantha Gorun
Associate Research Scientist
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Blog
15 min read

EU Post-Marketing Compliance: What Regulation 2025/1466 Means for Your Pharmacovigilance Program

Implementing Regulation (EU) 2025/1466 is in full effect — and it's the biggest change to EU pharmacovigilance rules in over a decade. Here's what your compliance team needs to act on right now.
Peter P. Psarologos
Senior QPPV
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Blog
7 min read

Access USA 2026: Key Takeaways on AI, Affordability, and Patient Support

Two phrases defined this year's Access USA conference: "calm the chaos" and "can't eliminate the human touch." As AI reshapes patient support programs, the question isn't whether to adopt it, but how to deploy it without losing what patients value most.
Diana Hampton
Senior Director, Strategic Relations
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Blog
19 min read

Getting from Taboo to Treatment: Understanding stigma and perceived gender differences in mental health and psychedelics

Women's depression is often framed as a hormonal imbalance of the body. Men's? A failure of will. These aren't just outdated ideas — they're active barriers to diagnosis, treatment, and survival. As treatment-resistant depression challenges conventional medicine, psychedelic-assisted therapy is emerging not only as a clinical option, but as a way to dismantle the very stigmas that keep people from seeking help in the first place.
Judy Lytle
Executive Director of Evidence Development Study Solutions
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Bekki Bracken Brown Headshot

Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.