Most advertisers still think mobile gaming is a niche channel. The stereotype is stubborn.
In reality, the typical casual mobile gamer is an adult playing puzzle games, crosswords, and card games, many of whom make financial decisions at home.
70% of these gamers drive most
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- AppLovin repostedWhat actually happens when a major DTC brand bets on a new performance channel? Home Chef is one of the most recognized meal kit brands in the US, and their paid media manager is going live to share how they’re scaling on Axon. In this live webinar, you’ll get real learnings
- AppLovin repostedHow to create 12 creative sets with 330 creatives on @AxonAdsManager in minutes. support.axon.ai/en/growth/ad-a…
00:00 - AppLovin repostedReady to start advertising on Axon? We're hosting a free live training on May 28th at 1PM EST. We'll cover campaign setup, winning creative formats, and real case studies. Everything you need to hit the ground running. Register here: luma.com/30bpjzmi
- Yesterday, Adam gave the commencement speech at UC Berkeley's Haas School of Business, where he graduated 24 years ago. He talked about graduating with no job, getting kicked out of his parents' house, and finding his way into advertising by accident. But the part that stuck
00:00 - AppLovin repostedThis is WHOLESOME AF 1 - great proof point that Boostcous customers do live on mobile games 2 - that we need to double down on the GLP1 angles. More to come there!
- AppLovin reposted2.35 incremental ROAS. Results Honeylove Co-CEO Igor says they hadn't seen from another channel before. Honeylove is a DTC shapewear brand with a product story that needs more than a few seconds to land. In this clip, Igor shares how longer watch time gave the team room to
00:00 - AppLovin repostedNext Thursday, @ezrafirestone and @pephufen are teaching the Axon playbook live. They’ll cover everything you need to know: ‣ How to set up your first campaign ‣ The creative formats winning right now ‣ Real case studies with actual numbers One hour, totally free. Sign up
- AppLovin repostedAppLovin MCP is now in limited beta. Connect your Axon Ads Manager account to Claude, Cursor, or any MCP-compatible client and manage your campaigns through natural conversation. Pull reporting, adjust budgets, clone campaigns, upload creatives. Reach out to your AppLovin
- AppLovin repostedBoarderie deals with massive seasonal spikes, so being able to scale quickly really matters. Lexi Grossman, Director of Growth at Boarderie, shares how Axon by AppLovin helped them ramp campaigns from $2K/day to $50K/day in under a week, while continuing to see strong new
00:00 - Q1 was another strong quarter for AppLovin: $1.84B in revenue, 59% year-over-year growth, 85% adjusted EBITDA margin. These results reflect the progress we've made. But they are not what drives us. The work isn't done. This blog from our Head of IR, David Hsiao, touches on
- AppLovin repostedAppLovin founder Adam Foroughi on why a billion-person gaming audience is the most underrated ad platform in the world: "A couple years ago on our platform, we only served gaming ads. We used to take a user and say, game, game, game, game, game. If you weren't switching games,
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01:26:22This is the best founder you've never heard of. Adam Foroughi's company prints $5 billion in cash a year with just 400 people. When his stock price dropped by 92%, he borrowed money to buy back $6 billion in stock. That bet made the company more than $60 billion. The entire - AppLovin repostedOne great person using AI can be as powerful as 100 people. Adam Foroughi, founder of Applovin, on why he’s not hiring even as his business expands: People are always saying to me: You have a huge opportunity. You're doing really well. Why aren't you hiring people? We
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01:26:22This is the best founder you've never heard of. Adam Foroughi's company prints $5 billion in cash a year with just 400 people. When his stock price dropped by 92%, he borrowed money to buy back $6 billion in stock. That bet made the company more than $60 billion. The entire











