Unlocking purpose and authenticity is key to building brands that matter.
FROM THE FOUNDER’S DESK
A note by Yuvraaj Oberoi, Founder & Creative Director
When I started Turntable, I knew I didn’t want to build just another creative agency. I’d spent close to two decades in the industry, and over time, three things had become increasingly clear: first, that many agencies were retrofitting their services to fit client requests instead of doing what was actually needed; second, that toxic work cultures were burning out brilliant minds; and third, that as designers we need to proactively build sustainability principles into the design stage. I wanted to create an agency bringing about change on these three fronts.
MECHANICAL ENGINEER
MULTI-DISCIPLINARY DESIGNER
BRAND STRATEGIST
SERIAL ENTREPRENEUR
FATHER AND HUSBAND
MINIMALIST
SUSTAINABILITY ENTHUSIAST
So I built Turntable with the same guiding question we ask our clients: Why does your brand exist and why should people care?
The answer—Branding is not a surface-level exercise. It’s not about what things look like. It’s about what you stand for. We work with businesses that want to mean something, not just in a marketing sense, but in how they operate, communicate, and contribute to the world. That’s where we begin: with purpose. Everything else follows.
We’re based in Mumbai but we’ve always had a wider lens working with clients across geographies and industries, from fashion to fintech, hospitality to social change. Our work spans strategy, identity, naming, visual design, sustainability, and long-term brand stewardship. What ties it all together is intent.
Branding, when done well, doesn’t just position you in the market. It reveals who you are and what you value. We help our clients build brands with focus, conviction and long-term vision; brands that will grow with them and on customer.
We do this by starting earlier than most. Before the logo. Before the colour palette. We begin with research, with pattern recognition, with asking better questions. We don’t just talk about differentiation; we uncover it, then build systems around it that are not just compelling but actionable.
We also don’t wait for clients to ask about sustainability and it’s not something we just tack on at the end. It’s a filter we apply from the start with our Sustainable Design Lens. We look at everything from materials to typography to energy use through the lens of longevity and responsibility. Whether we’re choosing recycled papers, designing for low-carbon digital performance, or stripping down physical touchpoints, we ask: is this necessary? Is it mindful? And will it hold up over time?
Behind the scenes, we operate as a nodal agency: a core team that’s tight-knit, senior, strategic and expanded by bringing in collaborators based on what the brand actually needs. This gives us both agility and depth. But just as importantly, we protect our internal culture. We’re not interested in grinding our team to the bone for the sake of awards or optics. Clients are transient. Culture is not. If we get that right, the work follows.
Our design philosophy is deeply influenced by the Japanese principle of hodo-hodo doing just enough and no more than necessary.
