TRUE WAYS online conference powered by BGaming
CONTENT
OVERLOAD
IN iGAMING
Who wins the player’s attention?
WHY ATTEND?
AGENDA: INSIGHTS, STRATEGIES, AND STORIES THAT MATTER
Surya Palli is the creator and host of iGaming Real Talk, a popular podcast and WhatsApp community known for candid, no-fluff conversations with iGaming leaders and founders. With over a decade of hands-on experience in the iGaming and crypto sectors, Surya has built and led marketing teams from the ground up at high-growth companies including SiGMA Group, WA.Technology, and Betsson Group. He specialises in crafting strong brand identities and scaling marketing in highly competitive markets.
Marina Ostrovtsova is the Chief Executive Officer at beyond game provider BGaming.
Marina began her iGaming career at SoftSwiss in 2014, where she held various responsibilities in account, product, and project management for four years. In 2018, Marina transitioned to the BGaming studio as an Executive Director. With four years of dedicated work, Marina’s unconventional leadership style and visionary approach earned her the position of CEO in 2022. Her leadership abilities marked a turning point for BGaming, leading the company to a new phase of development, commercial success, and a compelling brand image.
I grew up in Stockholm and have been obsessed with games for as long as I can remember. After studying civil engineering in industrial economy with a focus on computer science at Linköping University, I joined Kindred Group through their management trainee program before moving into product development at Push Gaming as a Product Owner.
Today I’m the CEO and co-founder of Print Studios, where we focus on creating games with strong identities, memorable gameplay and lasting player engagement. My philosophy centers around building ambitious teams, maintaining creative freedom and making products that genuinely surprise people.
Theses
- When optimizing for longer sessions harms retention
- Dark patterns: learnings from the social media giants
- Lobby fatigue: when familiarity gets in the way of new anchors
- How to differentiate with wow-factor
Product & Publishing leader in the iGaming industry with experience in game publishing, portfolio strategy, and product management. Currently focused on building scalable publishing solutions and launching third-party casino content globally.
Theses
- Every game needs a role, not just a release date.
We don’t add titles to the portfolio — we add roles. No defined role, no launch. - The scoring model replaces feelings.
A single, mandatory framework drives every decision: studio selection, game approval, performance forecasting. It calibrates itself on real release data. - We say “no” more than we say “yes”.
Trend-chasing, blind copies of market hits, and games that cannibalize existing traffic don’t pass the filter — regardless of how attractive they look on paper. - We build for Gamblers, not for hype.
Our base segment is players with regular, rhythm-driven behavior.
Leonardo Benites is CEO of Propane, a Brazilian iGaming marketing agency, and Deputy Director of the ANJL. A recognized industry leader, he specializes in marketing, regulation, and growth strategies, helping operators succeed in Brazil through data-driven execution and deep market expertise.
Theses
- Why Brazil isn’t Europe translated into Portuguese
- The mobile-first, creator-led attention battle
- Emotion, community and football culture as the real conversion drivers
- Inside a creator-led campaign that delivered 236% of its impression target
I have worked for Stake since 2020, starting in the social media department. After we launched third party slots content in October of that year, I moved into Casino Operations and managed the stake.com casino vertical for two and a half years. Since then, I’ve worked with our many slots and live dealer providers to ensure we maximise their content’s potential with not just stake.com, but stake.us and our regulated markets as well. This includes exclusive content, as well as other games that our data suggests connects well with our wide range of players.
Theses
- How Operators Cut Through Content Saturation
Following the data
Understanding game mechanics
Close provider partnerships
- The Attention Economy in Gambling
Social media influence
The life span of a game
How games stay relevant
Impact of exclusive & sequel content
Mike Danshin is the CMO of 1w Crypto, the Web3 division of the global iGaming brand 1w. He oversees crypto influencer campaigns, media buying, and the company’s broader marketing strategy for the crypto ecosystem. With more than nine years of experience across betting, social gambling, and online casinos, Mike brings a deep understanding of both iGaming and Web3 projects.
His current focus is positioning 1w as a leading global crypto casino brand by building strategies that connect crypto, marketing, and scalable product ecosystems. Mike aims to make crypto adoption in iGaming sustainable, measurable, and transparent.
Theses
An operator-side view of which game titles win attention when the crypto player has 10,000 options and one click to the competitor
- Winning Attention in Crypto
- Streamable moments are a distribution feature
- Slots now compete with prediction markets and perps
- What survives an overloaded crypto catalog
Gretta Kockonan is a commercial leader with extensive experience in Account Management, Business Development, and Strategic Partnerships within the global iGaming industry. Throughout her career, she has successfully led high-performing teams, driven substantial revenue growth, and built long-term partnerships that contributed significantly to business success and company expansion.
Her strong commercial background, combined with years of hands-on experience working closely with operators and partners, has given her a deep understanding of market demand, player preferences, and content performance. Today, she leverages this expertise to identify high-potential content, evaluate market opportunities, and help bring the most competitive and engaging products to the market.
Known for her strategic mindset, leadership skills, and results-driven approach, Gretta is passionate about creating value, fostering strong partnerships, and driving sustainable growth.
Theses
- Scale of content overload
A data-driven picture of how many titles exist on the market today, how that number is distributed across catalogues, and what the actual engagement looks like behind those numbers. - The 3% rule — what our internal data shows
An internal SOFTSWISS dataset revealing the concentration of player activity across a catalogue of 40,000+ games, and what this means for how operators and aggregators should think about content selection. - Regional content divergence
Content demand is not uniform. The session will examine how player preferences differ significantly across key growth regions — including regulated European markets, Latin America, Africa — and what game formats are winning in each. - Trends shaping iGaming content in 2026–2027
A forward-looking view of the content trends already visible in performance data, and what operators and aggregators should be positioning for in the near term.
SPEAKERS
MEDIA PARTNERS
TRUE WAYS 2025 recap
Last year, TRUE WAYS delivered expert-led insights, honest success and failure stories, and valuable networking opportunities for senior decision-makers. Here's a look at the numbers that made the 2025 edition stand out
400+
participants
6k
website users
200+
C-level audience
100k+
B2B media reach
Press Highlights
FAQ
Where and when does the event take place?
The event will be held online on July 15, from 3 to 5 PM CET. Make sure to add it to your calendar and follow BGaming on social media for updates.
Is the event free to attend?
Yes, participation is completely free. However, registration is required, and all applications will be reviewed by our team. You’ll receive a confirmation email within three business days once your participation is approved.
Is registration open to everyone?
Spots may be limited, and participation is subject to confirmation. Once You sign up, our team will review your registration and notify You via email within three business days.
Who is this event for?
This event is for executives, managers, and team leads in the iGaming industry who want to break out of their bubble. It’s for those eager to learn from others, discover how top players handle challenges, and gain actionable insights. Join to hear real-world cases, ask questions, and connect with a bold, passionate community of iGaming professionals.
What makes this event unique?
No generic presentations or recycled advice. Our speakers dive into their own experiences, revealing what worked, what didn’t, and the lessons learned. So, You can apply these insights to your own business.
Can I become a speaker?
If You have unique iGaming experience, real cases to share, and insights that can inspire others, we’d love to hear from You! Reach out to our team via truewaysconf@bgaming.com to discuss the opportunity.