What we do
Travel in Motion currently has about 40 clients across the globe. Our customers range from airlines of various sizes to PSS providers, travel ecommerce vendors, travel IT vendors, travel start-ups and payment providers. With travel industry consulting, we serve airlines, small and midsize IT companies and multinational corporations in the travel industry. We are privileged to count industry organisations such as IATA to our customer base as well.
Our current work ranges from developing sales and business development strategies to solution design reviews, from one day workshops to longterm strategy engagements, driving airline IT strategies and airline NDC roadmaps to competitive benchmarks amongst industry players. We support airlines in defining NDC and merchandising strategies and market roll-out plans, and support them in the execution. We are at the forefront of the IATA ONE Order concepts, both from an industry perspective as well as looking at possible transitions with customer airlines.
As the industry transitions from legacy revenue accounting to modern Order Accounting, Travel in Motion provides expert guidance to help airlines navigate this shift. Our consulting services support the parallel existence of both financial streams, the optimization of related accounting processes, ensuring accuracy, compliance, and readiness for the upcoming Modern Airline Retailing environments and scenarios.
With the airline payment ecosystem rapidly evolving, Travel in Motion offers strategic consulting to help airlines optimize payment processes, reduce costs, and enhance customer experience. From payment orchestration to alternative payment methods and reconciliation, we guide clients in building future-ready, efficient, and secure payment strategies.
We support vendors in M&A discussions and contract negotiations. We conduct benchmarks of airline eCommerce vendors’ capabilities and market perception. We support leading global IT vendors in business development and business strategy in relation to travel and transportation market and helped with new product definition and market validation.We facilitate workshops for airlines, vendors and have done so for the leading airline industry governing body organisation, supporting organisations in defining programme scope and activities.
We moderate panels and facilitate discussions as a neutral third party.
Finally, in between all this work, we also author reports on NDC, ONE Order and future industry direction for various clients.
We’d love to support your company’s growth and success with our expertise and experience.
Clients & Partners – past and present
Travel Distribution and retailing Updates
LATEST POSTS
- The Product Catalogue: Foundation, Not FeatureAs airlines move deeper into Offers and Orders, one concept keeps resurfacing: the product catalogue. Depending on who you ask, it is described as the cornerstone of modern airline retailing, a critical dependency, or a technical detail that can be addressed later. In practice, all three interpretations often appear in the same meeting. This post does not try to declare a single “correct” view. Instead, it aims to cut through some of the fog around what a product catalogue actually is, why it matters now, and where the industry broadly aligns and still diverges on how it should evolve. If nothing else, it should help ensure that when three people say “product catalogue”, they are at least discussing the same thing.
- Financial Management – Transitioning to Offer & Order Airline RetailingAs airlines move deeper into the world of Offers and Orders, one concept keeps resurfacing with impressive consistency. Sometimes it is presented as the cornerstone of modern airline retailing. Sometimes as a critical dependency. Sometimes as a harmless technical detail that can safely be dealt with later. And sometimes, if we are honest, all three positions appear in the same meeting. This post is not here to declare a winner. Instead, it aims to cut through some of the fog around what a product catalogue actually is, why it suddenly matters so much, and where the industry genuinely aligns and diverges on how it should evolve.
- Beyond Points and Surveys: The Untold Opportunity in Loyalty, Experience, and Insights for Airline RetailingFor years, airline commercial strategies have treated customer management as a supporting act. Loyalty programmes have focused on driving repeat purchase, surveys have captured post-flight sentiment, and dashboards have summarised historical performance. All of this is useful. All of it is necessary. And yet, most of it operates in isolation. In a modern airline retailing environment, this fragmentation is no longer sustainable. As airlines move towards offer- and order-based models, differentiation is no longer defined solely by what is sold, but by how well the airline understands, anticipates, and responds to each customer over time. Customer management, long considered an adjunct, is rapidly becoming a core retail capability.
Audits
Our audits offer airlines answers and solutions to specific problems in GDS and NDC distribution.
Benefit: Understand your rights and obligations under the existing GDS contracts.
Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements
Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations
Timeframe: Three weeks, after all delivery of materials.
Benefit: Understand your rights and obligations under the existing GDS contracts.
Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements
Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations
Timeframe: Three weeks, after all delivery of materials.
Benefit: Visualize and drill down into your revenue and cost structure by POS, channel, and GDS.
Input: Detailed revenue data (ideally on CPN or TKT level) for a recent 12-month period. Separately, aggregated non GDS cost data for same period
Deliverable: Comprehensive, interactive distribution footprint coverin volumes revenues, and cost
Timeframe: Three weeks, given all required inputs provided
Benefit: Receive an NDC proposition tailored to local markets based on your distribution strategy for EDIFACT and direct sales
Input: GDS contracts, Target markets, current and planned functionalities, EDIFACT and direct channel functionality
Deliverable: Content and functionality roadmap
Timeframe: Two weeks
Benefit: Understand which sellers and aggregators are needed to boost your NDC platform’s volume
Input: Full-year (12 months) of (sold) revenue data (ideally on agency-POS level).
Deliverable: Target list of sellers and aggregators including their current NDC adoption status with other airlines (anonymised)
Timeframe: One week
Benefit: Understand how to maintain a reliable API and the functionality needed for your market
Input: API software development processes, current functionality.
Deliverable: Recommendations for improving API functionality, and a functionality roadmap
Timeframe: Three weeks
Benefit: Reduce onboarding time to market and boost customer satisfaction
Input: Current onboarding process including timeframes and teams involved
Deliverable: A NDC onboarding process map and recommendations for how to implement this new process.
Timeframe: Two weeks
Benefit: Understand how to make your NDC API support and offline servicing teams more efficient and scalable
Input: Current operational processes
Deliverable: NDC Operations process map and recommendations increasing efficiency by adopting API-focused tooling.
Timeframe: Two weeks
Benefit: Receive feedback from integrated partners to improve their happiness and increase channel shift
Input: List of NDC partners
Deliverable: Report on NDC product benefits, areas for improvement, and performance compared to other airlines. This covers the API, onboarding and support.
Timeframe: Three weeks
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Services

Travel Industry Strategy and Solution Consulting
Your needs are our guidelines.
We focus on airline commercial and distribution strategies, digital retailing, IATA NDC and the transition to Offers and Orders, PSS transformation, airline disruption management, revenue management and customer experience related topics.
Travel in Motion supports you in creating business strategies and translate those into business solutions. We accompany you from ideation to strategy creation, from business process modelling to requirements definition and finally from solution definition to vendor selection and implementation support.































































