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🧠 Deep Dives
🔀 The Pivot
▶️ Office Hours
🔀 Don't sell to users who can't buy
This week in The Pivot: you're not after feedback. You're after commitments.
Jan 12
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🧠 What your burn rate isn’t telling you
Apr 17, 2025
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🧠 Deep dive — the 3 rules of startups
Aug 15, 2024
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JDM
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🧠 Congrats on your “traction” — here’s a participation trophy
Mar 20, 2025
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Discussions
🔀 Enthusiasm isn't validation
In this week's The Pivot: customers are asking “when can I start using this”, with one even saying “if you build this, I’ll be your first customer”—and…
Jan 5
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JDM
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🔀 Nice to have is quick to die
This week in The Pivot: being "nice to have" isn't compelling enough to get people to change behavior and pay money. Here's a quick test.
Dec 29, 2025
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JDM
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🔀 Illiquid marketplaces
This week in The Pivot: always facilitate real transactions before you build anything. Marketplaces don't create new value—they add efficiency.
Dec 22, 2025
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JDM
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🔀 The "just get users first" trap
This week in The Pivot: when you say you want to get users first before you start charging, what we hear is you're gonna build a hobby first, and figure…
Dec 15, 2025
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JDM
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🔀 Don't take objections at face value
This week in The Pivot: when a potential customer says "X controls the budget", or "you need to integrate with Y", how can you tell if it's areal…
Dec 8, 2025
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JDM
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🔀 Your price isn't the problem
This week in The Pivot: You launch, they try it, they love it, and they don't buy. "It's too expensive", they say. But they're lying to you. It's not…
Nov 25, 2025
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JDM
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🔀 Why do customers who "love" your product refuse to pay?
This week in The Pivot: 4.8 stars. Rave reviews. "Way better than competitors." Then crickets when payment is due. The problem isn't your pricing—it's…
Nov 17, 2025
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Cameron Law
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Traction Thinking
Traction Thinking dishes out snark-powered playbooks that help first-time founders turn half-baked ideas into venture-scale traction — faster than you can say “pivot.”
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