Our Ethos
As software founders, we know what it’s like to put blood, sweat, and tears into building a company.
We also know how it feels when a faceless investment company takes it over and ‘streamlines’ until it bears no resemblance to what you built. At TSG, our mission is to provide another way, a home for your business where it can continue to grow and thrive without losing the things that make it unique.
Nobody knows your business like you do. We’re proud to offer a solution for founders who want to keep doing what they’re doing, but with more backing and more support
We believe that culture is key to sustaining a successful company, and your existing team is an essential part of that. We’ll work with the people who make your business great, learning from their insights and expertise to help maintain a healthy working environment
The rule of 40 is our guiding star for financial metrics. We’re committed to finding a balance between sustainable growth and repeatable profit, and we’ll work with you to achieve that, year after year
Our job is to provide support and guidance to help you reach your goals, not to micro-manage your every move. We’ll be there when you need our input, but when you’re flying, we’ll give you space to thrive
TSG could be the right fit if…
- You’re searching for a long-term home for your business
- You’re an entrepreneur, looking for the resources to take your company to the next level
- You’re keen to work with like-minded people, learning from one another to continually improve
- You’re interested in a multi-year deal structure, reaping the benefits as your company grows
- You want to build strong, sustainable growth for your business while maintaining your culture
TSG might not be the right fit if…
- You’re looking to sell your business and exit quickly, with no established succession plan
- You aren’t interested in the long-term outcome for your company
- You’d prefer hands-off investment, with no feedback or input
- You want to maintain the status quo after investment and aren’t looking to grow or develop your business
