HIGH-VOLTAGE MARKETING POWERING DATA-DRIVEN RESULTS
HIGH-VOLTAGE MARKETING POWERING DATA-DRIVEN RESULTS
Most businesses throwing money at Google Ads aren’t getting leads — they’re funding Google’s bottom line.
Bad targeting, bloated keywords, and zero conversion tracking mean you’re paying for clicks that never become customers.
That’s why I manage every campaign the way I’d manage my own money — because when your ads perform, you invest more, and we both win.
I’ve managed over $350K in annual ad spend across industries, and every dollar gets the same obsessive attention whether your budget is $1,000 or $10,000 a month.
Here’s the thing.
The average small business loses 25-40% of their Google Ads budget on irrelevant clicks.
Wrong keywords, missing negative keywords, broad match running wild, and landing pages that don’t convert. The money disappears and nobody can tell you where it went.
The root cause?
Most agencies set up your campaigns, turn on automated bidding, and move on to the next client.
There’s no ongoing optimization, no search term analysis, no weekly bid adjustments.
You’re paying management fees for someone to check a dashboard once a month and send you a report full of vanity metrics.
Then, you’re stuck trying to make sense of this data compared to your SEO.
A complete and total search engine marketing nighttmare.
I take a different approach.
I’m in your account weekly — analyzing search terms, adjusting bids, testing ad copy, and killing underperforming keywords before they drain your budget.
You get transparent reporting that shows exactly what you’re paying for, what’s converting, and what we’re doing about it.
No black box. No mysteries. Just a clear line from ad spend to revenue.
Answer a few questions about your account and I'll estimate where your budget might be leaking — based on the issues I see in 80%+ of the accounts I audit.
These estimates come from managing $350K+ in annual ad spend and auditing accounts across dozens of industries over 10+ years. Unlike generic calculators, your answers directly shape the results:
Quality Score (adjusted by bidding strategy + optimization frequency): Accounts that haven't been optimized recently tend to have lower Quality Scores (5/10 avg). Improving to 8/10 through better ad relevance and landing pages cuts CPC ~35%. Search campaigns with smart bidding (Max Conversions, Target CPA) partially compensate. Smart Campaigns get the heaviest penalty — they offer no control over ad relevance or landing page optimization.
Match type waste (adjusted by your match types + negative coverage): Exact/phrase match with active negatives is the cleanest setup — near zero waste. Broad match without negatives can waste 20%+ of your budget on irrelevant searches. Broad match paired with smart bidding and active negatives fares better, but still carries risk in most small business accounts. Smart Campaigns give you no keyword targeting control at all.
Negative keyword waste (adjusted by your management frequency): Active weekly management keeps waste around 3%. No management means ~20% of clicks are typically irrelevant. Smart Campaigns don't support negative keywords — there's no way to block bad traffic.
Conversion rate gap (adjusted by bidding strategy): If your conversion rate is below your industry benchmark, I calculate the opportunity cost. Max Conversions and Target CPA strategies get a reduction here since they actively optimize for conversions. Smart Campaigns don't get this discount — they claim to optimize but frequently deliver inflated CPAs.
When you select "Not Sure": I use moderate assumptions rather than worst-case. I'd rather underestimate waste than overstate it — your trust matters more than a scary number.
Your actual numbers depend on your specific account setup. The only way to know for sure is a detailed audit — which I do free, with zero obligation.
Most Google Ads accounts waste 25-40% of their budget on the wrong clicks.
Answer 4 quick questions about your bidding strategy, match types, and optimization frequency, and I’ll estimate your monthly waste based on patterns I’ve seen managing $350K+ in annual ad spend.
Takes 60 seconds. No email required.
When Thunderstrike Marketing manages your pay-per-click advertising, here’s everything you receive:
Account architecture built around your specific products, services, and conversion goals — not a cookie-cutter template applied to every client.
Deep keyword research to find the terms your customers actually search, plus aggressive negative keyword lists that keep your budget focused on clicks that convert. Need keyword research beyond your PPC campaigns? See our standalone keyword research services.
Multiple ad variations per ad group, tested and refined based on real click-through and conversion data — not guesswork.
Weekly bid adjustments based on performance data, dayparting analysis, and device targeting to maximize every dollar of your ad spend.
Proper Google Tag Manager setup so you know exactly which clicks become calls, form submissions, and sales — not just "website visits."
Your ads are only as good as where they send people. I audit and optimize your landing pages for conversion rate, load speed, and message match with your ads.
Clear, honest reporting showing cost per lead, conversion rates, return on ad spend, and specific actions taken — not a PDF of screenshots you can't interpret.
My pricing reflects a performance partnership model.
I start fair because I’m betting on delivering results that grow your business — when you grow, you reinvest in what’s working, and we both win.
The packages below reflect base deliverables. Each client’s needs are unique — additional customization beyond package scope may require additional investment.
Important: PPC management fees are separate from your ad spend budget. You pay Google directly for clicks — my fee covers strategy, optimization, and ongoing management.
Best for: Businesses testing paid search for the first time or needing immediate lead flow while organic SEO builds momentum
Includes:
Recommended Ad Spend: $1,000+/month minimum for meaningful data
Best for: Scaling businesses ready for multi-campaign management, A/B testing programs, and conversion optimization
Includes everything in PPC Launch, plus:
Recommended Ad Spend: $2,500+/month
Best for: High-volume advertisers managing significant spend across Search, Display, Shopping, and Retargeting who need advanced optimization and weekly strategic involvement
Includes everything in PPC Growth, plus:
Recommended Ad Spend: $5,000+/month
Every business runs Google Ads differently. Here’s what affects your final investment:
When you email me, I respond.
When you call, you’re talking to the person inside your Google Ads account — not an account manager reading from notes.
Large agencies bill you for layers: project managers, account reps, junior staff, senior staff.
Every layer adds cost and slows communication.
You pay me.
You work with me.
One person accountable for your results.
Agencies optimize for profit extraction — selling the biggest package, adding scope creep charges, locking you into contracts.
I optimize for results that justify growing your investment with me.
My pricing starts fair because I’m betting on delivering value significantly higher than what you pay.
When your ads generate leads profitably, your business grows.
When you grow, you invest more in what’s working.
That’s real economic alignment — not an agency pitch.
I’ve automated what agencies staff entire teams to do.
AI-enhanced workflows let me deliver enterprise-level campaign analysis faster and more accurately than traditional agency processes.
That efficiency advantage goes to you as better pricing and faster turnaround — not inflated into corporate overhead.
No 6-month, 12-month, or multi-year contracts locking you in regardless of performance.
I earn your business every single month by delivering results that justify continued partnership.
That’s confidence in my work, not legal retention tactics.
If you’re ever unsatisfied, we part ways professionally with clean handoff of your Google Ads account and all campaign data.
You own everything.
A single-campaign search account at $1,500/month requires different management intensity than a multi-campaign setup across Search, Display, Shopping, and Retargeting at $15,000/month.
Your investment reflects the complexity and time required to optimize your specific account.
Higher ad spend doesn’t automatically mean higher fees — it means more data to optimize and more opportunities to improve return on ad spend.
I’ve managed over $350K in annual ad spend across industries from home services to e-commerce to professional services.
That experience means I’ve seen what works, what wastes money, and how to scale campaigns profitably.
You’re not paying for someone to learn Google Ads on your budget.
You’re getting 10+ years of experience applied from day one.
These aren’t cookie-cutter campaigns copied from a template.
Each paid search marketing engagement below was custom-built around that business’s specific goals, budget, and target audience — from financial services to home services to professional services to e-commerce.
This is what happens when someone’s actually inside your Google Ads account every week — not checking a dashboard once a month and calling it management.
The honest answer: it depends on your industry, competition, and goals. Google Ads costs vary dramatically — a personal injury lawyer in Tampa might pay $50+ per click, while a local cleaning service might pay $3-5.
The real question isn’t how much Google Ads costs — it’s whether your campaigns are generating profitable returns on that spend; an answer you probably figured out if you played around with my wasted ad spend calculator.
Here are the questions I hear most from business owners considering PPC management:
Management fees typically range from $499 to $1,999+ per month depending on campaign complexity, number of campaigns, and ad spend volume. That fee is separate from what you pay Google for clicks.
Be cautious of anyone charging less than $300/month — there’s not enough time at that rate to properly manage and optimize your campaigns.
My packages start at $499/month with percentage-of-spend models that scale with your investment.
Look past vanity metrics like impressions and clicks.
What matters is cost per lead, cost per acquisition, and return on ad spend.
If your current manager can’t tell you exactly how many leads came from Google Ads last month and what each one cost, that’s a problem.
Every Thunderstrike client gets reporting that connects ad spend directly to calls, form submissions, and revenue.
Ask them three questions:
If they can’t answer all three immediately, you’re paying for dashboard monitoring — not active management. A good PPC manager should be in your account weekly, not monthly.
At minimum: total spend, cost per click, cost per conversion, conversion rate, search terms report highlights, changes made during the reporting period, and next month’s optimization plan.
If your current reports are just screenshots from Google Ads with no analysis or action items, you’re not getting management — you’re getting a forwarded email.
Minor updates are included during the first 30 days.
After that, I offer month-to-month maintenance packages or hourly support—whichever fits your needs.
Not sure your current Google Ads are performing?
Start with a free Google Ads audit to see exactly what’s working and what’s not.”
Schedule a free 30-minute strategy session. We’ll review your current Google Ads performance (or discuss launching your first campaign), identify where money is being wasted, and map out a plan to turn your ad spend into consistent leads.
No sales pressure. No obligation. Just honest conversation about what’s possible when your campaigns are managed by someone who treats your budget like their own.
