About Thribe

Key figures

Thribe statistics at a glance

100k+
Satisfied customers
25+
Patents & trademarks
70M+
In revenue
2M+
Units sold / month

In 2021, EHALE, Vaporshop and Real Liquid merged to form Thribe, creating a fully vertically integrated company. Thribe integrates rich histories and a shared vision for the future. We specialize in delivering high-quality products and exceptional service.

EHALE was established in 2014 by four brothers, initially as a vape brand before evolving into a wholesaler for the vaping industry. In 2018, they launched the HEXA brand in collaboration with industry partners. Vaporshop began in 2013 with a successful retail store in Kontich, Belgium, and expanded its physical footprint after encountering regulatory challenges with its online store in 2016. In 2017, they launched Real Liquid with another partner with the goal of becoming Belgium’s most trustworthy e-liquid manufacturer. The merger of these companies in 2021 combined their complementary strengths, fostering a culture of excellence and innovation.

Our Thribe team is dedicated to innovation and customer satisfaction, responding swiftly to market changes with agility and strategic insight. In 2024, Thribe formalized its name and values, emphasizing operational excellence. Our mission is to expand our presence across Europe. We remain agile, quickly adapting to market trends and changes. Our long-term vision is to extend our strong market position from Belgium to other European countries. At Thribe, we believe in building success stories together, driving growth and innovation in all our endeavors.

How we evolved

2013
2014
2017
2018-2019
2021
2022
2023
2024
2024+
2013
TB Invest / Vaporshop founded
2014
Ehale founded
2017
Real Liquid founded
2018-2019
Hexa v1 launched, followed by v2 in 2019
2021
Merger of TB Invest, Ehale and Real Liquid to form Thribe and to centralize production and wholesale in Schelle
2022
Launch of the disposable HEXA Go, turning Thribe into the market leader in Belgium within the segment. The Hexa Go is complemented by the launch of the refillable v3 Hexa range.
2023
Installation of HEXA filling, assembly and packaging line in Schelle.
2024
Launch of the SIRA pod range and the introduction of a dual-sourcing model for devices.
2024+
New range of products under development to help users transition away from disposables and accelerate international rollout.

Our principles

Core Values

Openness

We foster a culture where every voice is heard, encouraging transparent communication and inclusive decision-making. Our flat organizational structure ensures that all views are valued and considered.

Sustainability

Committing to sustainable practices is at the heart of our operations. From product development to logistics, we strive to minimize our environmental impact and promote eco-friendly solutions.

Diversity

We value diversity in our teams and partnerships, believing that a diverse workforce drives innovation and success. Our commitment to inclusivity ensures a wide range of perspectives and ideas.