In the evolving landscape of search, a phenomenon known as The Great Decoupling is reshaping how we measure success. As Google’s AI Overviews rise, impressions soar while clicks plummet, leaving many businesses puzzled. This shift challenges traditional SEO strategies, forcing marketers to rethink their approach. What does it mean for your website if visibility no longer guarantees traffic? Discover how to adapt your strategy, leverage high-intent clicks, and thrive in this new era of search. Don’t let your content become just another source for AI—learn how to reclaim your value and engage your audience effectively.