Product Copy

Connect, convert and launch on time

Thread helps some of the world’s most loved sport, outdoor and lifestyle brands scale their ecommerce product content. Our clients launch tens of thousands of accurate, brand-right product stories every season, connecting with new shoppers and turning them into fans.

A PROCESS THAT SCALES

Talented copywriters, skilled project managers, custom AI tools and a cutting-edge process transform thousands of bits of raw product data into meaningful stories that are ready right when you need them.

A SIMPLE, FOREVER SOLUTION

Our product story system is designed to hold a conversation with consumers for many years to come, not just a season or two. The longer the partnership, the more efficiencies we’ll gain.

PRODUCT DATA CLEAN-UP

Clean data in, amazing copy out. Many of our partnerships start with messy data, but we don’t stay there for long. After just one season, we’ll be on our way to fast production cycles and spot-on copy.

READY TO STREAMLINE YOUR PRODUCT COPY CREATION? LET’S CHAT.

Thread has consistently provided good thinking and a collaborative, integral process. They provide holistic and relevant storytelling, engaged listening, as well as challenge us thoughtfully and directionally. There is a reason we have had such a longstanding commitment together.

LIZ CALLOW

SENIOR DIRECTOR TREND AND INSIGHTS, ADIDAS

Before working with Thread, we had worked with freelance copywriters. While we were typically happy with the end result, it led to too many variables throughout the copy development process. It also meant we had to bring new potential writers up to speed on brand voice, product families, etc. and commanded quite a big of bandwidth to have copy delivered.

NICK CARON

PRODUCT MARKETING SPECIALIST, DANNER

We were looking for a partner that could help us standardize the format and language of our consumer-facing product descriptions to help us create an easier shopping experience for our customers and ultimately increase conversion on our product detail pages.

STACY MULLOY

HEAD OF MERCHANDISING, ECOMMERCE AND RETAIL STORES, CARHARTT

Overall fantastic experience working with the team over at Thread. They go above and beyond to help us bring our product stories to life. Can honestly only praise the team and their excellent work ethic.

CHRIS BARNARD

GLOBAL SENIOR PROJECT MANAGER - LICENSED FOOTBALL APPAREL, ADIDAS

We had an internal team whose time was split between product copy and social/brand copy. It was difficult to allocate resources for product copy. With Thread in the mix, we no longer have to compete for internal copywriting resources.

STEW BRINEGAR

CONTENT MANAGER, BURTON

Quality product copy. Higher conversions.

Let’s talk facts.

Consumers ranked product copy as the single most important component of the PDP (above video and even images).
69% of shoppers changed their mind on a purchase due to a poor product description.*

Accurate, relatable, meaningful product copy is the most critical investment you can make to convert customers. It will also future-proof your PDPs. As large language models (LLMs) become the favored search tool for shoppers, quality copy will ensure your products continue to get found.

*Inside the Mind of an Online Shopper, Inriver, 2022/23