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Most Links Come From Follow-Ups, Not First Emails

Most backlinks don’t come from your first email. They come from follow-ups that actually get noticed. In this guide, I’m gonna give you proven tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. There are a lot of characteristics that are commonly shared between skilled, high-level link builders. One…

David Farkas  4/16/2026 2 comments
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Mastering the Art of White Hat Link Building

If you’re new to SEO, you’ve probably heard that backlinks are important, but you might not know where to start or how to build them the right way. That’s where white hat link building comes in. Whether you’ve just joined a marketing team, are trying out a side hustle, trying to learn beyond your marketing…

David Farkas  3/23/2026 16 comments
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18 Link Building Experts Weigh In How to Rank Boring Pages

In this roundup, 18 link building experts share their tips on how they build links to pages that are not inherently ‘linkable’. How do you rank a product page, a category page, or any other page that’s hard to build links to? It’s notoriously difficult to build good links to product and category pages since…

David Farkas Updated on 3/12/2026 3 comments
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4 Essential White Hat Link Building Skills for SEO Success

Link building is hard work that requires real knowledge and some hands-on experience if you want to be successful. And this is especially true if you’re focused on white hat link building that earns links through relationships, creativity, and genuine value. SEO is complex and multifaceted. Our industry is so full of great minds, trailblazing thinkers,…

David Farkas Updated on 2/11/2026 16 comments
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8 SEO Services to Avoid (Before They Hurt Your Site)

If you own or operate a website and you actually are looking to make money from that website, you need to engage in a SEO campaign. If you aren’t already, you needed to start engaging in such a campaign yesterday, but it’s also never too late. What if you have never engaged in such a…

David Farkas  1/20/2026 5 comments
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ACTIONABLE GUIDES

  • Most Links Come From Follow-Ups, Not First Emails
  • Mastering the Art of White Hat Link Building
  • The Realist’s Guide to Link Prospecting
  • The Ultimate Guide to Guest Posting for Link Building (Without Getting Penalized)
  • The Ultimate Guide to Link Building Outreach
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