the SEO Coach
Architecting Digital Equity
Forensic SEO Systems & SEO/AEO Coaching
for the Generative Era
Architectural Pedigree & Global Recognition
Strategic InterventionsMy Most
Popular SEO Coaching
Solutions:
HCU & Content Resilience
Architecting content that survives and thrives through Google’s Helpful Content Updates using the C-I-D-D framework.
Explore Resilience →
N-E-E-A-T & Trust Alchemy
Extracting raw professional experience and transforming it into verified E-E-A-T signals for the 2026 Trust Graph.
Build Authority →
Technical SEO & Speed
Forensic deep-dives into site skeletons, optimising for crawl efficiency, Core Web Vitals, and technical integrity.
Audit Systems →
GEO & SEO for LLMs
Positioning your brand as the primary source for AI agents, Large Language Models, and Generative Engine Optimisation.
Future-Proof Now →
CMS SEO & SME Training
Specialised SEO training for SMEs, ensuring your Content Management System is a finely-tuned engine for growth.
Train Your Team →
The SEO Coach Personas
High-level strategic partnerships tailored to your unique leadership style to build long-term digital equity.
Identify Your Persona →
Technical & Forensic Delivery
Most Popular SEO Specialist Engagements:
Forensic SEO Specialist
Direct execution of technical audits, site migrations, and algorithmic recovery. High-precision fixes for complex search issues.
View Specialisms →
Technical Project Manager
Bridging the gap between marketing vision and dev-team execution. Managing complex digital builds with a focus on SEO integrity.
Manage My Build →
Marketing Technologist
Optimising your Mar-Tech stack. Integrating CMS, CRM, and analytics to ensure your data flows into a unified growth engine.
Optimise My Stack →Tailored for Your Authority Path
Systems for Solopreneurs
Lean, high-impact SEO frameworks for the "Army of One". Building sustainable digital equity without the agency price tag.
Scale Your Brand →
Authors & Thought Leaders
Transforming your expertise into a search-visible entity. Building N-E-E-A-T around your personal brand name.
Establish Authority →
Venturing Entrepreneurs
Strategic SEO for founders scaling new ventures. Architectural guidance to ensure your business is discoverable from Day 0.
Launch with Authority →Extended Ecosystem The SEO Coach Additional Services:
Book Launch / Author Interview
I have been performing SEO for Hike Table Mountain for five years. When Riaan asked me to host his book launch at EB Waterfront, it was a standout moment of creative synergy. Click the image to watch the interview highlights.
Get In Touch
SEO Podcast: PROpulsion LIVE
Francois invited me onto the weekly podcast to discuss the shift toward Zero-Click SERPs and AIOs. We explored the forensic impact of AI on search behaviour and user intent. Click the image to watch.
Get In Touch
SEO Coach – Guest Author
In a world of N-E-E-A-T, citations matter. I craft HCU-compliant copy structured for LLMs and GEO, ensuring your author bio links act as powerful trust signals. AI empowers my creative SEO output.
Get In TouchSystems I Study Beyond SEO:
When I’m not deconstructing search algorithms, I’m usually exploring the natural and physical architectures of the world around us.
- 01 Space, Science & Astronomy
- 02 Carl Sagan’s “Cosmos”
- 03 Palaeontology & Archaeology
- 04 Nature, hiking & the beach
- 05 Gardening my succulents
- 06 Building LEGO (Botanicals)
- 07 Playing chess online
- 08 Watching Creature Features
- 09 Cat videos (The true 0-click)
- 10 Teaching my cat SEO (Fail)
the SEO Coach Google Reviews:
What is SEO Coaching?
My SEO coaching offers a personalised path to mastering search architecture under the guidance of a working Specialist. Unlike static courses, you learn in real time, deconstructing the exact problems currently facing your digital assets.
Who is SEO Coaching For?
Architectural coaching is designed for Solopreneurs, SME Owners, and Venturing Entrepreneurs. I also provide high-level SEO Coach Personas for leaders looking to align their personal brand with algorithmic trust signals.
What differentiates Carla as Your SEO Coach?
I am a working SEO Specialist and a practical Architect. I don’t teach theory; I teach implementation. My methods are strictly White Hat, rooted in 2026 Best Practices and the C-I-D-D framework.
How do the Coaching Sessions Work?
Following an initial consultation, I develop a bespoke coaching plan tailored to your stack. Each session is 1.5 hours online via screen-share. We work directly on your live website, audit, or strategy—solving real problems in real time.
What is The SEO Coach’s Goal?
My goal is to empower you to adapt your SEO strategy independently. I coach for Google, Bing, and YouTube, with a specific focus on ensuring your content surfaces in AIOs and Generative Engine Results (GEO).
Sometimes I Write About SEO:
Geo-SEO for LLMs: Global Vision, Local Results
Localised SEO Authority Geo-SEO for LLMs: Global vision, local results How to maintain local relevance in a world where AI determines "near me" results. Local SEO has moved far beyond basic Google Business Profiles. As users shift to AI Overviews and Perplexity for...
Search Equity vs. DA: The Authority Myth
Strategic Analysis Search equity vs. domain authority Why chasing a third-party metric like DA often leads to "bloated" sites with zero ROI. The vanity of metrics In my 20+ years as an SEO specialist, I’ve seen countless brands obsess over Domain Authority (DA). While...
AEO Audit Checklist: Optimising for AI Overviews
Generative Search Strategy AEO audit checklist: Optimising for AI overviews Is your content being cited by Gemini, Perplexity, and SearchGPT? Use this forensic checklist to verify your AEO readiness. The shift from SERPs to LLM responses In 2026, the traditional "blue...
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