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If I hate marketing, why did I start a Substack? Whoops.
New newsletter. Same Mel.
Aug 19, 2024
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Melissa Perkins
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2
2025 was the year of the snail
meh. talk to me next year
Dec 31, 2025
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Melissa Perkins
1
Black Friday Fatigue
Don't feel bad about not offering discounts during Black Friday. I don't.
Nov 29, 2025
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Melissa Perkins
2
4
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The Texas Trinity: Unpacking the Cult Branding of H-E-B, Whataburger, and Buc-ee’s
Aug 28, 2024
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Melissa Perkins
3
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2024 Review and 2025 Goals
Jan 9, 2025
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Melissa Perkins
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9
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Why I’m Switching from Flodesk to Substack
Nov 6, 2024
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Melissa Perkins
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8
2
A Walkthrough of My Client Dashboard
Sep 23, 2024
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Melissa Perkins
1
The rebranding project that ate my brain (and then I ghosted)
Oct 16, 2025
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Melissa Perkins
4
2
The Strategy Fix: Foundations
Nov 19, 2024
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Melissa Perkins
2
2
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The rebranding project that ate my brain (and then I ghosted)
It’s been a long time
Oct 16, 2025
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Melissa Perkins
4
2
Your Customers Control Your Brand Now (Whether You Like It or Not)
If you pay attention, these big corporations will always give you something to think about strategically.
Jun 20, 2025
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Melissa Perkins
2
2
Let's Talk Money 💸 : A 32 year old in Phoenix made $12K profit last year
Welcome to Let's Talk Money, a newsletter dedicated to showing creative entrepreneurs what's actually happening behind the scenes of their peer's…
Feb 16, 2025
This one is for designers
Strategic consulting for designers is back in action... but in a different way.
Feb 13, 2025
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Melissa Perkins
The Strategy Fix: Brand Positioning
This is my updated version of The Strategy Fix, a 5 week “course” where I’ll send you weekly information and tasks to help you get closer to your ideal…
Feb 3, 2025
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Melissa Perkins
1
2024 Review and 2025 Goals
2024 was a shit show from start to finish… let’s talk about it.
Jan 9, 2025
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Melissa Perkins
7
9
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The Strategy Fix: Competitors
This is my updated version of The Strategy Fix, a 5 week “course” where I’ll send you weekly information and tasks to help you get closer to your ideal…
Dec 20, 2024
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Melissa Perkins
The Strategy Fix: Audience
This is my updated version of The Strategy Fix, a 5 week “course” where I’ll send you weekly information and tasks to help you get closer to your ideal…
Dec 5, 2024
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Melissa Perkins
🍂 Taking a breather + Sweet Daddy Designs updates!
Let’s Catch Up Before the Turkey Hits the Table
Nov 25, 2024
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Melissa Perkins
1
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The Rogue Creative
My unfiltered opinion on branding, design, and life as a creative entrepreneur.
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