Our Industries

Relevance starts with having a deep understanding of specific industries and their individual challenges.

We bring all expertise in our group in data, analytics, marketing technology, and AI together to help companies grow. But real impact doesn’t just come from knowing the tools, it comes from understanding the context they’re used in. That’s why we dive deep into the industries our clients work in.

Because we believe that only when you truly understand the market, its challenges, and its dynamics, can you create relevant. We combine the expertise from our companies with the local knowledge about the industries.

Finance

Finance

In a sector where trust is everything and complexity is a given, being relevant is what makes the difference. Discover how TRG helps financial brands sharpen positioning, drive smarter acquisition and increase loyalty.

Sport & Sponsorships

Sports & Sponsorships

Impactful sponsorships aren’t built on exposure, they’re built on emotional connection. We help rights holders and (sports) sponsors creating meaningful fan interactions and increase ROI through more relevant communication.

Leisure

Leisure

Leisure is where people invest in time well spent, with their family, with friends, or just for themselves. We help brands identify new potential, understand what drives peoples choice in their journey, return visits, and lasting impressions.

Retail

Retail

In the retail industry, every customer journey is unique. The market is crowded and people are constantly shifting, from store to screen and back again. We help brands stay relevant across complex customer lifecycles, using smart segmentation and the right timing to strengthen loyalty and increase marketing ROI where it matters most.

Fast moving consumer goods

Fast moving consumer goods

In FMCG, the strongest brands win on memory, salience, and presence, if they are able to stand out from the rest. We help products stay visible, relevant, and easy to choose in high-speed decision environments.

Telco & Energy

Telco & Energy

In these markets, companies are facing low engagement, high churn and rising expectations with their clients. At the same time, finding new clients is both hard and crucial for business growth. We help closing the gap between commodity and brand, through smarter segmentation, relevant communication and lead generation.

NGO

NGO

Donors, volunteers, policymakers, beneficiaries: NGOs speak to many, with limited resources. We help simplify the message, connect with the right people at the right time and sharpen the focus, so impact is felt where it matters most: from acquisition to retention.

Automotive

Automotive

The automotive journey is filled with touchpoints. A purchase is planned, compared, influenced and delayed, but only a few touchpoints truly shape the outcome. We help brands find those moments of impact and stay present in the customer’s mind, long before the engine starts.

B2B

B2B

In B2B, influence happens long before the first meeting. We help brands shape perception, simplify the journey, build thought leadership, and connect with the right stakeholders at the right time.

Media

Media

Media consumption is fragmenting fast. Audiences switch between platforms, formats, and channels and attention is harder to win. We help media companies build stronger audience understanding, sharpen positioning, and optimize content and ad models to stay relevant in an always-on world.

Tech

Tech

In fast-changing tech markets, the solutions alone aren’t enough. Buyers need confidence, trust, and clarity to navigate complexity. We help tech brands translate their proposition into clear customer value, target the right segments and build long-term relevance in competitive landscapes.

Public sector

Public sector

From citizens to stakeholders to policymakers, the public sector speaks to all. We help institutions to improve how they listen, speak, and respond, so their communication leads to real-world impact.

Education

Education

Choosing a school is life-changing—yet students often make that choice with limited guidance and overwhelming options. At the same time, reaching young people is harder than ever. We help education institutes to position on the right values, become clear, trusted, and relevant across the entire journey.

We don’t just operate in industries, we immerse ourselves in them. From retail to finance, from healthcare to mobility, our strength lies in understanding what matters in each market. It’s this deep industry knowledge that allows us to deliver truly relevant solutions that drive growth.