Visma Connect is a European leader in secure and qualified information exchange. While their expertise is unmatched, the lead generation and sales process didn’t reflect their high end solutions. Lead quality was inconsistent, and the sales team lacked actionable data to engage prospects effectively.
The core challenges included:
We started by implementing Leadfeeder to identify companies visiting the Visma Connect website. This was paired with LinkedIn Sales Navigator to send personalized outreach to key decision-makers.
The entire sales funnel was redesigned around HubSpot CRM, enabling seamless tracking and handover between marketing and sales. New funnel stages and automation flows ensured no lead fell through the cracks.
We created high-value content, such as whitepapers, webinars and factsheets, designed to both educate and qualify prospects. These were activated through email and social retargeting, creating multiple digital touchpoints that increased engagement and data collection.
Smart lead scoring rules were introduced, moving leads from cold to warm based on behavior and content engagement. This ensured that only high-quality leads were routed to the sales team, saving time and improving conversion potential.
We started by implementing Leadfeeder to identify companies visiting the Visma Connect website. This was paired with LinkedIn Sales Navigator to send personalized outreach to key decision-makers.
The entire sales funnel was redesigned around HubSpot CRM, enabling seamless tracking and handover between marketing and sales. New funnel stages and automation flows ensured no lead fell through the cracks.
We created high-value content, such as whitepapers, webinars and factsheets, designed to both educate and qualify prospects. These were activated through email and social retargeting, creating multiple digital touchpoints that increased engagement and data collection.
Smart lead scoring rules were introduced, moving leads from cold to warm based on behavior and content engagement. This ensured that only high-quality leads were routed to the sales team, saving time and improving conversion potential.
Visma Connect is now positioned as a frontrunner in the B2B space for integrating lead data, marketing automation, and smart sales enablement.
“The integrated approach made a huge difference. We now have a much clearer view of our leads and can follow up at exactly the right time with the right message. It’s helped us build stronger relationships, faster.”
– Visma Connect, Sales Team
With this scalable foundation in place, Visma Connect is now focused on:
Their marketing and sales engine is no longer just operational, it’s optimized for growth.
