Target recently announced (via its agency, PMA member Acceleration Partners) that it would be changing up its Creator Program. The old program was more or less a traditional affiliate/influencer platform that was based on commissions. The new program will be called Club Target, and it...
Two years ago, the PMA Measurements and Insights Council released one of its most downloaded reports, the 2024 U.S. Brand Survey. (Click here to download for free) Featuring responses from over 300 brands, the study became a benchmark for many brands and agencies going forward. Some...
Learn more about this week's Featured PMA Member-- Gold Member Trackdesk! What are you most excited about now that you are a PMA member? We are thrilled to be part of a community that is actively shaping the future of performance marketing. The industry is at...
The PMA recently hosted a webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” This webinar was a joint effort across several member groups, notably the PMA Compliance Council. The webinar video is now available for replay (Linkedin and YouTube). We are thankful to our sponsor for this webinar...
The PMA recently hosted a webinar entitled “NextGen Reverse Mentoring: Unlocking Fresh Affiliate Marketing Perspectives.” This webinar was a unique opportunity for up-and-coming professionals in the affiliate industry to share how their generation views affiliate and influencer marketing. It was one of our highest reviewed webinars by...