
[The Gist] are creative thinkers, strategists, and communication specialists. We use AI for efficiency when it makes sense, and always keep humans in the driver’s seat.
Enduring brands are built by teams, not capes. We combine strategy, communication, UX, and performance to guide customers from first touch to conversion and loyalty. We align your goals, design the plan, and execute what matters
Lasting brands evolve with their customers. We bring fresh perspective, startup speed, and clear signals from the market to shape what you build next. From trends to tested pilots; so you lead, not follow. As digital entrepreneurs, we pair practical experiments with clear metrics.
Your website is the front door to the brand. We craft clear narratives, intuitive journeys, and search-friendly structures so the right people find you, and choose you. From structure and UX to technical SEO and content, we make your brand easy to find and effortless to choose.
Products become brands when context, message, and audience align. We craft campaigns and always-on programs that raise awareness, drive demand, and build loyalty. From one-off campaigns to full strategies, we focus on impact and efficiency.
We turn strong products into stronger brands, showing the right story to the right people in the moments that matter. Whether you need focused channel support or end-to-end management, we assemble the right specialists across SEO, paid, social, email, and analytics to drive measurable growth. Clear plan, tight execution, and results you can see.
We turn data into decisions. Using analytics and testing, we map how people find, navigate, and convert across your site and apps, funnel by funnel, segment by segment. The result is clear insight you can act on: what to fix, what to scale, and where to focus for the greatest impact on performance and optimisation.
Turn ambition into a clear, measurable plan. Our senior strategists define your audience, sharpen your positioning, and map messages to the most effective channels. We build a prioritised roadmap with test-and-learn sprints, set the right KPIs, and align teams around what to do now vs. next—so strategy moves quickly from slide to impact.
Clarify goals, audience, and outcomes. We translate business objectives into a sharp problem statement and success metrics, so every step serves growth.
Shape the proposition and story. We define positioning, key messages, and channel strategy that fit your brand and market reality.
Turn the concept into experiences that convert; UX, content structure, and creative that are on-brand, accessible, and search-friendly.
Build the assets and campaigns, implement tracking, and set up automations. QA across devices and channels to ensure reliability.
Ship, measure, learn. We optimise toward revenue and retention, not vanity metrics, using clear dashboards and rapid test-and-learn cycles.
[The Gist], the essence, the core…
We are a digital growth partner that blends strategy, creative communication, and disciplined execution to turn ideas
into impact. Think of us as your
fractional marketing lead
and single point of contact—focused entirely on outcomes, not overhead.
We tell stories that move both people and numbers. By combining proven marketing fundamentals with modern channels and
AI-powered research, we ensure your brand shows up clearly and consistently. Every output is reviewed by
senior consultants
to maintain the highest standards.
Based in Mallorca and serving clients across Spain and internationally, we source and manage top-tier specialists on
your behalf. You maintain full ownership of your tools and data; we provide the clarity, momentum, and measurable
results.
Our approach is highly selective. We partner with a limited number of clients to ensure a deep focus on your specific
needs and long-term success. With a broad knowledge base and diverse areas of expertise, we are ready to scale with
you.
Tell us what you need, and let’s get to work.
FINISHED PROJECTS
HAPPY CLIENTS
Years experience
Turning a good idea into clear communication isn’t always simple. We make it easy by listening first, clarifying goals, and shaping a message that lands.
We pair timeless communication principles with modern tools to find the right channels, traditional, digital, or something new, so your story reaches the people who matter.
[The Gist] love ambitious, innovative work. And when capacity allows, we support nonprofits pro bono and sponsor ideas we believe in.
Ready to start?
Bonanova, Palma de Mallorca
+34 634 362 533
hello@thegist.org