Buzzing
Coffee made to spark joy.
Buzzing is a UK-based coffee roaster – a welcome shock to the system – fully charged and feeling good. They source, roast and bag exceptional coffee for both trade and retail customers.
The inspiration
99% of all the world’s coffee is roasted using fossil fuels. Mostly gas. Buzzing decided to challenge industry norms by creating a state-of-the-art production facility powered 100% by electricity.
In essence, we were inspired to spark joy and create a real buzz for everyone to drink in.
The idea
The name Buzzing connects the electric-powered roasting process with the invigorating effect of a quality caffeine experience.
A subtle yet transformative typographic twist allows the Buzzing wordmark to come alive – bringing electric energy to the core of the brand both visually and verbally.
The concept flows seamlessly into an energetic visual language across packaging, merchandise, coffee cups and all branded elements.
The vibrant ‘electric’ blue at the heart of the identity was an intuitive choice – standing apart from the typically neutral, safe and monochromatic world of coffee culture.
Buzzing shares its distinctive approach with pride and energy. Join the buzz!
Credits and thanks
Simon Buck (photography), Conner Perry (animation).
