Journal

This is where we share our studio updates, new client appointments and collective achievements – alongside writing articles on all things branding.

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Studio updates

Seed Cooperative: Growing support for our community.

We're proud to be founding members of a new initiative that enables five important charities to do what they do best.

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Brand designInsight

The art of timeless – building brands that endure.

In an industry obsessed with what's next, we've built our reputation on what lasts. While trends come and go with dizzying speed, timeless branding remains quietly confident, patiently outliving the noise of the moment.

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Field trips

Grad Fest: Norwich University of the Arts Class of 2025.

Almost all of The Click's team, past and present, over two decades are alumni of Norwich University of the Arts so it's always a special time of year for us to be invited back to see the work of graduates who are preparing for industry.

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Brand designInsight

The brand identity crisis (and how to fix it).

You're scrolling through endless brands competing for your attention. Most blur into forgettable noise. A few make you stop and actually notice. What's the difference?

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Field tripsStudio updates

Birmingham Design Festival: celebrating the art of ‘play’ in our ‘work’.

When our brand designer Elliot Moss stepped away from his desk last Friday, he was reminded of something fundamental about how we work, think, and create.

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Studio updates

The Click at 20: creating a legacy, one brand at a time.

Author Sarah Herman explores how we blur work and play, champion our home city and have contributed to the rise of 'Brandland'.

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Brand designInsight

Heritage storytelling: creating emotional connections through brand identity.

We reveal how heritage brand storytelling transforms historic sites from passive exhibits into emotional journeys that captivate modern audiences.

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Brand designInsight

Beyond the lab: why brand identity matters in biotech.

We dive into how strategic biotech branding can unite diverse stakeholders around a compelling vision.

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Brand design

The Click and Partners: elevating brand implementation.

When a brand is born, true success lies in its seamless execution. At The Click, we've mastered the art of creating powerful brand identities. Now, we're extending our expertise through a carefully curated network that benefits everyone involved.

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Studio updates

New client: Cambridge University Library.

We’re excited to have been appointed by University of Cambridge to create new branding for Cambridge University Library – one of the world’s greatest research libraries.

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Studio updates

New client: Imperial College London.

We're thrilled to announce our appointment to work with Imperial College London, developing their brand identity across three of their four faculties.

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Brand designInsight

‘Ideas with Identities’: The Click’s branding process captured on film.

Award-winning documentary makers Eye Film have turned their cameras on The Click's innovative branding process in a new short film.