Clarity beats complexity.
About usFour companies, one vision. Born in London, delivered globally.
The Avenue Group was formed in 2009 by lifelong friends Will Pepperrell and Ben Richardson, whose aim was to fill the void of a world-class branding agency specialised solely in property.
Today, it’s a full-service partner for marketing — four specialist companies united by deep expertise, strategic insight, and a commitment to long-term client partnerships that consistently exceed expectations.
LeadershipOur deep industry
insight provides unrivalled
understanding of the market.
Founding Partner
Ben Richardson
After 20 years experience in real estate, both client-side and agency-side, Ben possesses a wealth of knowledge from across the industry and informs the marketing strategy for clients across the whole Group.
Founding Partner
Will Pepperrell
As the linchpin of The Avenue Group, Will takes care of the daily operations across the businesses, always ensuring that a trustworthy reputation is maintained that stands the test of time.
Group Director
Carrie Bayley
Leading the end-to-end strategy and execution of B2B marketing campaigns, Carrie aligns project objectives with commercial targets to deliver measurable impact — drawing on 13 years of multi-disciplinary marketing and brand experience.
Finance Officer
Gurprit Gill
Finance professional with 30 years of experience in both practice and in industry. Gurprit can also use his legal skills to maintain a watchful eye on all the companies within the group, ensuring good financial integrity, compliance and management.
Our valuesWe believe enduring success has to be built on a foundation of core beliefs
Thrive together
We are committed to building a healthy and happy workplace and strive to bring positive change for people, place and planet.
Exceed expectation
We are committed to achieving excellence in our field through our insight, expertise, and unwavering desire to be the best in everything we do.
Stand-out service
We are dedicated to addressing our clients’ challenges with enthusiasm and hard work. We aim to build long-term relationships by delivering the highest level of service.
StepChange is an integral part of The Avenue Group’s outlook and an important channel for living our value to bring positive change to people, place and planet.
