How to Choose the Best White Foundation for Your Halloween Makeup

How to Choose the Best White Foundation for Your Halloween Makeup

One of the most popular makeup products during the Halloween season is white foundation. There are many types available to help you achieve the perfect effect, whether your goal is a creepy clown or a doll-like apparition. So, which one is best for the look you want to create? To help answer this question, we've [...]

Alcone Company Looks of Pride

Alcone Company Looks of Pride

In celebration ofย Prideย Month, we're sharing our Looks ofย Pride, designed by the amazing makeup artists in our Alcone NYC team. Each one is unique and individual, interpreting whatย Prideย means to them through their own words and artistic expression. You may have seen these makeup face charts posted throughout the month on our IG @alconeco, and now you [...]

Halloween Makeup By Yuki Hayashi

Halloween Makeup By Yuki Hayashi

In this spellbinding video, makeup artist Yuki Hayashi designed four unique Halloween makeup looks using a variety of products available at Alcone Company. These otherworldly creations include a Marilyn Manson lookalike, Punk Alley Cat, Romantic Blitz Pierrot, and a mysteriously spooky but chic Spirit of the Dead. If you're looking for Halloween makeup ideas, let [...]

Artist Spotlight: Marla Belt

Artist Spotlight: Marla Belt

Marla Belt is a New York-based makeup artist known for her expertise in everything from the extreme avant-garde to beautifully clean makeup looks. Her exceptional talent saw her go from her beginnings at MAC Cosmetics to an eight-year gig assisting Pat McGrath on everything from fashion editorials and advertising campaigns to runway shows all over [...]

Bowie Stardust by Moises Ramirez

Bowie Stardust by Moises Ramirez

Last October, makeup artist Moises Ramirez created some fantastic Halloween looks for Alcone Company using a variety of his favorite products. This makeup, affectionately named Bowie Stardust, is a tribute to David Bowie and all things Glam Rock, but reimagined with Moisesโ€™ signature editorial flair. With this October just around the corner, it seemed only [...]