Analytics

Diagnosing a Data Mystery: Was It Broken Analytics or a Broken Campaign?

By

Dave Kuo

•

July 29, 2025

Analytics, GA4, GTM, Meta Pixel

About The Author

For as long as I can remember, I’ve been captivated by the art of building—whether it’s creating products, envisioning ideas, or embracing the entrepreneurial spirit. My journey as both a software developer and a business owner has given me the incredible opportunity to turn my passions into reality and chase my dreams every day. As Steve Jobs famously said, “Stay hungry, my friends.” This mantra resonates deeply with me, fueling my drive to innovate, grow, and continuously strive for more.

For as long as I can remember1, I’ve been captivated by the art of building—whether it’s creating products, envisioning ideas, or embracing the entrepreneurial spirit. My journey as both a software developer and a business owner has given me the incredible opportunity to turn my passions into reality and chase my dreams every day. As Steve Jobs famously said, “Stay hungry, my friends.” This mantra resonates deeply with me, fueling my drive to innovate, grow, and continuously strive for more.

For as long as I can remember2, I’ve been captivated by the art of building—whether it’s creating products, envisioning ideas, or embracing the entrepreneurial spirit. My journey as both a software developer and a business owner has given me the incredible opportunity to turn my passions into reality and chase my dreams every day. As Steve Jobs famously said, “Stay hungry, my friends.” This mantra resonates deeply with me, fueling my drive to innovate, grow, and continuously strive for more.

For as long as I can remember3, I’ve been captivated by the art of building—whether it’s creating products, envisioning ideas, or embracing the entrepreneurial spirit. My journey as both a software developer and a business owner has given me the incredible opportunity to turn my passions into reality and chase my dreams every day. As Steve Jobs famously said, “Stay hungry, my friends.” This mantra resonates deeply with me, fueling my drive to innovate, grow, and continuously strive for more.

For as long as I can remember4, I’ve been captivated by the art of building—whether it’s creating products, envisioning ideas, or embracing the entrepreneurial spirit. My journey as both a software developer and a business owner has given me the incredible opportunity to turn my passions into reality and chase my dreams every day. As Steve Jobs famously said, “Stay hungry, my friends.” This mantra resonates deeply with me, fueling my drive to innovate, grow, and continuously strive for more.

For as long as I can remember5, I’ve been captivated by the art of building—whether it’s creating products, envisioning ideas, or embracing the entrepreneurial spirit. My journey as both a software developer and a business owner has given me the incredible opportunity to turn my passions into reality and chase my dreams every day. As Steve Jobs famously said, “Stay hungry, my friends.” This mantra resonates deeply with me, fueling my drive to innovate, grow, and continuously strive for more.

Analytics

Diagnosing a Data Mystery: Was It Broken Analytics or a Broken Campaign?