Description
Most of your website visitors will never fill out a form.
But many of them are still potential customers.
Leadfeeder helps you see which companies are visiting your website, how they found you, and what they’re interested in — so you can turn existing traffic into real opportunities.
Instead of relying only on inbound conversions, Leadfeeder gives you visibility into the companies already showing interest in your business.
Features
- Identify the companies visiting your website
- See how visitors found your site and what pages they view
- Qualify leads using behavioral and firmographic filters
- Integrate with your CRM and marketing tools
- Share high-quality leads with your sales team
Why use Leadfeeder?
Your website already attracts potential customers.
The challenge is that most of them leave without identifying themselves.
Leadfeeder helps you make better use of the traffic you already have by showing which companies are visiting and how they engage with your site.
This allows you to:
- Spot potential leads earlier
- Focus on companies that show real interest
- Improve how marketing and sales work together
How it works
- Install the Leadfeeder plugin
- Connect your Leadfeeder account
- Start identifying companies visiting your website
- Qualify and share leads with your team
Installation
To be able to add the Leadfeeder script to your WordPress settings, you need to have either a Super Admin or Administrator user role in WordPress.
Instructions to Install
- Add the Leadfeeder plugin by navigating to “Add New” under your Plugins menu inside WordPress, and searching for “Leadfeeder” in the search box.
- Once your plugin is installed, make sure to activate it.
- After installation, configure the plugin by clicking on “Leadfeeder” in the WordPress sidebar and entering your unique Tracker ID.
- Go to Leadfeeder to find your Tracker ID – copy and paste the tracker ID in WordPress.
- Don’t forget to save your changes in WordPress!
FAQ
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Do I need a Leadfeeder account to use this plugin?
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Yes. You can sign up for a free 14-day trial of Leadfeeder.
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I have set up Leadfeeder — now what?
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You can now go to Leadfeeder and start seeing all the companies that are visiting your website.
Confirm true buying intent by understanding what companies visiting your website are interested in. Use 50+ behavioral and firmographic filters to qualify the companies with the highest potential.
Then share them directly with Sales.
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Where can I find out more about Leadfeeder?
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Visit our website to learn more about Leadfeeder and how you can use it to start gaining insights into the companies visiting your site.
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Is Leadfeeder GDPR compliant?
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Leadfeeder is a fully GDPR-compliant solution.
It collects behavioral data of the companies visiting your website, including the pages viewed, where they came from, and how long they spent on your site.
IP addresses are collected to determine the company and its geographic location. By default, Leadfeeder only shows company visits, not individuals.
Leadfeeder only tracks individuals when you opt in and when the individuals identify themselves on your website (via form submissions or email integrations).
Leadfeeder also enriches company visit data with publicly available business contact data.
For more information, see this page.
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How is Leadfeeder data kept accurate and up-to-date?
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Leadfeeder automatically removes bots, ISPs, and other low-quality traffic sources, so you only get a list of high-quality identified companies.
Unlike other tools, you also have the option to remove unwanted companies yourself.
This makes Leadfeeder data quality superior to others.
Our unique machine learning algorithm creates a fresh and accurate version of the IP-to-company database every day.
It uses our proprietary data and combines it with millions of external signals and public IP registration databases.
Every month around 20% of the database changes, so updating it on a daily basis is important.
Reviews
Contributors & Developers
“Leadfeeder” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Leadfeeder” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.3.0
- Updated plugin description and FAQ copy.
- Refreshed plugin banner assets.
1.0.0
- Initial release.