Terms and Conditions

1. Agreement and Acceptance

These Terms and Conditions govern all services provided by Taktic Marketing Pty Ltd. By engaging our services, you acknowledge that you have read, understood, and agree to be bound by these terms. These terms apply to each service engagement and supersede any previous agreements.

2. Pricing and Payment Structure

2.1 Standard Rates

Agency Hourly Rate: AUD $75.00 per hour (excluding GST).
Minimum Billing: 1 hour minimum charge.
Billing Increments: 30-minute increments after the first hour

2.2 Quote Validity

All pricing proposals are valid for 30 days from the date of issue unless otherwise specified in writing.

2.3 Payment Terms

Payment Method: Credit card or automatic direct debit only
Invoice Terms: Payment due within 14 days of invoice date
GST: All fees exclude GST unless otherwise stated. GST will be added where applicable.

3. Services Offered

Taktic Marketing provides the following services:

• Search Engine Optimisation (SEO)
• Customer Relationship Management (CRM) Software Subscription
• Conversion Rate Optimisation (CRO)
• Pay-Per-Click Advertising (Google Ads and Meta)
• Social Media Management (SMM)
• Website Development (Wordpress and CRM powered)
• Genesis WordPress Management Subscription

Service Availability:
All services are provided during business hours (8:30 AM - 5:30 PM AWST, Monday to Friday, excluding public holidays and Christmas/New Year closure periods).

4. Client Responsibilities

4.1 Business Information Updates

All changes to business information must be submitted in writing via email and 30 days' notice required for implementation across active services. Taktic Marketing will only update client-controlled assets. Historical content and external assets (backlinks, directories) remain unchanged. Changes during active campaigns may impact service effectiveness.

4.2 Content and Asset Requirements

Clients must provide materials in the following formats:

Content Type and Required Format:
a. Text/Copy - Microsoft Word, Google Docs, or Rich Text Format
b. Tables - Microsoft Excel or Google Sheets
c. Images - High resolution JPEG or PNG
d. Logos - Vector format (EPS preferred)
e. Diagrams/Maps - Vector format (EPS) or high-resolution JPEG

Note:
JPEG logos require conversion to vector format at additional cost.

5. Variations and Additional Costs

5.1 Variation Process

Changes to agreed scope constitute a "Variation". Work may be suspended pending cost review. Written "Variation" Notice required for approval. Additional costs charged at current Agency Hourly Rates

5.2 Examples of Variations

Additional requirements not discussed during onboarding:
Commercial fonts, photography, audio, or video costs. Extended service management time. Delays requiring rescheduling or overtime. Extra development work.

5.3 Urgent Changes

In cases where deadline constraints prevent prior approval, Taktic Marketing may proceed with necessary work and invoice separately.

6. Third-Party Assets

Unless specified in the pricing structure, fees exclude:

• Stock images and photography
• Commercial fonts
• Audio and video content
• Licensed software

Taktic Marketing can purchase these on your behalf. Ownership transfers upon full payment. Clients are responsible for maintaining licences post-completion.

7. Approval Process

Client approval required for specified deliverables.
Deemed Approval: Items are considered approved if no response is received within 5 business days.
Production schedules may be adjusted due to approval delays

8. Search Engine Optimisation (SEO)

8.1 Service Inclusions

• Google Analytics and Search Console setup
• Keyword research and analysis
• On-page optimisation
• Technical SEO improvements
• Link building strategies
• Monthly performance reports

8.2 Service Exclusions

• Advanced conversion tracking requiring development
• Broken link cleanup and maintenance
• Landing page or website development
• Website maintenance and security updates
• Mid-campaign strategy changes

8.3 Contract Terms

Minimum Term: 6 months
Payment: Monthly in advance or full 6-month term
Auto-renewal: Monthly billing after initial term
Cancellation: 30 days written notice to hello@taktic.com.au
Refunds: All fees are non-refundable

8.4 Keyword Strategy

All keywords subject to Taktic Marketing validation.
Final keyword selection decisions rest with Taktic Marketing.
No changes permitted to approved keyword lists during service period

8.5 Performance Warranty

Top Position Warranty:
Applies if no validated keyword achieves top 10 local search position within 6 months.
Warranty claim must be submitted within 7 days of 6-month period ending.
Excludes keywords not validated by Taktic Marketing.
Excludes impacts from algorithm changes, technical issues, or client modifications.

9. Conversion Rate Optimisation (CRO)

9.1 Service Description

• Comprehensive conversion audits
• User behaviour analysis
• A/B and multivariate testing
• User recording analysis
• Form and landing page optimisation
• Monthly performance reporting

9.2 Testing Requirements

All tests subject to Taktic Marketing validation
Statistical significance and minimum traffic thresholds apply
Test duration and parameters determined by Taktic Marketing
Client must provide platform access and implementation capability

9.3 Implementation

Recommendations provided based on test results. Implementation is client responsibility unless otherwise agreed. Additional development work quoted separately

10. Pay-Per-Click Advertising

Services include:

• Campaign setup and management (Google Ads and Meta)
• Keyword research and ad copy creation
• Ongoing optimisation and performance tracking
• Bi-monthly performance reporting

11. Social Media Management

Services include:

• Content creation and scheduling
• Community management and engagement
• Social media strategy development
• Performance analytics and reporting

12. Website Development

12.1 Service Description

Website development services include:

• Custom website design and build
• Responsive design for all devices
• Content management system integration
• Basic on-page setup
• Up to 3 rounds of revisions included

12.2 Project Scope and Proposals

All website development projects require a formal proposal.
Project scope, timeline, and deliverables are defined in the proposal
Proposal must be approved in writing before work commences
Any work outside the agreed scope constitutes additional development

12.3 Revision Process

Included Revisions: Up to 3 rounds of revisions per project
Revision Scope: Changes must be within the original project scope
Additional Revisions: Charged at Agency Hourly Rate (AUD $75.00/hour)
Major Changes: Scope changes require new proposal and approval

12.4 Additional Development

Extra development work beyond the agreed scope includes:

• Additional pages or functionality not specified in proposal
• Revisions beyond the 3-round limit
• Integration with third-party services not originally planned
• Custom features or modifications requested after approval
• Content updates and ongoing maintenance

Billing: All additional development charged at current Agency Hourly Rate.

12.5 Search Engine Visibility Disclaimer

Important Notice: Taktic Marketing does not guarantee that developed websites will be indexed by Google or any other search engine. Search engine indexing and ranking are separate services provided through our SEO offerings. Website visibility in search results depends on multiple factors including SEO implementation, content quality, and search engine algorithms. Clients requiring search engine visibility should engage our SEO services in addition to website development.

13. Genesis WordPress Management Subscription

13.1 Service Inclusions

• Security monitoring and updates
• Monthly WordPress core, theme, and plugin updates
• Website speed optimisation
• Premium plugin licence access
• 24 hours annual support time

13.2 Support Hours Structure

Annual Allocation: 24 hours
Monthly Pro-rata: 2 hours
Billing: 1-hour increments
Expiry: End of subscription year (non-transferable)
Excess Rate: AUD $55.00 per hour (Genesis clients)

13.3 Cancellation and Hour Calculation

Upon Early Termination:
Entitled Hours = Months of Service × 2 hours
Excess Hours = Used Hours - Entitled Hours
Additional Charges = Excess Hours × Genesis Hourly Rate

13.4 Service Limitations

Excludes:

• Custom development beyond essential maintenance
• Content creation or updates
• SEO services
• Emergency after-hours support
• Server or hosting management

13.5 Premium Plugin Access

Licences remain property of Taktic Marketing
Access terminates upon subscription cancellation

14. CRM Software Subscription

Includes:

• Access to CRM platform
• Regular updates and feature enhancements
• Customer support via platform widget
• Monthly or annual billing options

15. File Storage and Retrieval

Taktic Marketing endeavours to store electronic files used in service production but does not guarantee file retrieval capability.

16. Disbursements

Disbursement charges are excluded from standard fees and will be charged as Additional Costs when incurred.

17. Intellectual Property

17.1 Ownership

All intellectual property rights in services vest in Taktic Marketing unless otherwise agreed.

17.2 Licence Grant

Clients receive a non-transferable, non-exclusive licence to use service materials for their intended business purposes.

18. Warranties and Liability

18.1 Warranty Disclaimer

Taktic Marketing disclaims all warranties to the fullest extent permitted by law, except as required under Australian Consumer Law.

18.2 Limitation of Liability

Taktic Marketing's total liability is limited to the total fees paid for services in the preceding 12 months.

18.3 No Performance Guarantees

We do not guarantee:

• Specific marketing campaign results.
• Revenue increases.
• Conversion rate improvements.
• Search engine rankings (except as specified in SEO warranty)

19. Indemnification

Clients agree to indemnify Taktic Marketing against any claims arising from:

• Breach of these terms
• Use of our services
• Client-provided content or materials

20. Confidentiality

Both parties agree to maintain confidentiality of proprietary information obtained during the engagement. This obligation survives termination of the agreement.

21. Agreement Duration and Termination

21.1 Term

This agreement commences upon service engagement and continues until services are completed or terminated.

21.2 Termination

Either party may terminate with 30 days written notice, subject to:

• Completion of minimum contract periods (where applicable)
• Payment of all outstanding fees
• Settlement of any excess usage charges

22. Dispute Resolution

Both parties commit to resolving disputes through:

• Direct communication and negotiation
• Good faith collaborative dialogue
• Amicable settlement before considering legal action

The goal is to maintain positive working relationships and find mutually beneficial solutions.

23. General Provisions

23.1 Relationship

This agreement does not create employment, partnership, or agency relationships.

23.2 Subcontracting

Taktic Marketing may engage subcontractors to fulfil service obligations.

23.3 Entire Agreement

These terms constitute the entire agreement and supersede all prior arrangements.

23.4 Governing Law

This agreement is governed by the laws of Western Australia, Australia.

23.5 Severability

If any provision is deemed invalid, the remainder of the agreement remains in full force.