Swell

Begin by wiring Swell into the tools you already use, then let it run the routine work. Connect your accounting or booking system (QuickBooks, MYOB, and others) and choose the moments that should trigger a review request—invoice paid, appointment completed, delivery confirmed. Build short, plain-language templates for text and email, set a follow-up cadence, and define which location or product line each request references. Link your social pages and listings so new reviews flow into one place. Set alert rules for star thresholds and high-impact keywords, and decide who on your team sees what with roles and permissions. In under an hour, you’ll have automated collection running and a clean inbox for everything that comes back.

Tackle daily response work from a single queue. Use filters for rating, channel, location, and sentiment to prioritize what to handle first. Apply saved replies for common scenarios, personalize the opener, and ship the response without leaving the page. @Mention teammates to draft together, request approval for sensitive cases, and assign owners so nothing sits idle. If an issue needs service support, convert it to a task and attach internal notes; when resolved, close the loop with a follow-up message to the customer. SLA timers highlight aging items, while translation tools help you respond in the customer’s language. Publish quickly, capture the win, and move on. more