Yes, you will be able to apply onsite in the Press Lounge (Room W241).

Sweets & Snacks Expo is a private trade show that admits only media who qualify for credentials. The National Confectioners Association (NCA) reserves the right to deny any applicant credentials. All qualified Sweets & Snacks Expo media must meet the Media Proof of Eligibility requirements for their badge type.

Sweets & Snacks Expo is business to business show for the CPG industry and NCA welcomes digital media. Influencers will be considered based on their relevance to the CPG industry and demonstrated expertise in the category. Digital media applicants must meet certain guidelines that demonstrate they are posting regular, quality content about the sweets and snacks industry. NCA will determine the qualifying frequency and quality of the posts. See Media Proof of Eligibility.

Media badges are for “working media” who are covering the show for a recognized media outlet. Individuals in public relations, marketing, or advertising must register for an attendee badge.

Sweets & Snacks Expo requires individual unique email addresses for attendees, exhibiting personnel, and media. This allows each Sweets & Snacks Expo badge holder to utilize and customize the online show planner and the show's mobile app and receive timely Sweets & Snacks communications. The use of unique email addresses also will help us to identify non-qualified attendees.

All media who have been approved for credentials will be able to pick up their credentials onsite at the Press Lounge (Room W241).

A photo ID is required to pick up your media badge. You are not allowed to pick up credentials for colleagues.

The 2026 Sweets & Snacks Expo will be held Monday, May 18 – Thursday, May 21 at the Las Vegas Convention Center in Las Vegas, NV.

Sweets & Snacks Expo and the National Confectioners Association, the show's owner, provide a full-service press room with a working press area and press materials.

Visit the show’s Online Newsroom for media-related information, including story ideas, links to news releases, infographics, a press conference schedule, and much more.

Maps for Sweets & Snacks Expo will be available in the Press Lounge (Room W241). We also encourage you to download Sweets & Snacks Expo's Show App.

The communications team from the National Confectioners Association (NCA), the show's owner, staffs the Press Lounge and can assist you with show information and story ideas.