Measuring the Impact of the World’s Most Important Messages
How Swayable Measures Impact
Real Science
Test content using rigorous randomized controlled trials (RCTs) on tens of thousands of verified human respondents, delivering the strongest possible evidence of its impact on consumer opinion and intent.
Rapid Insights
Get brand lift results in 24 hours, with customized impact metrics, emotional responses and qualitative feedback, as well as brand tracking and research surveys—all in one intuitive platform.
AI Native
Discover the ‘why’ and drive confident decision-making with instantly available, intelligent presentations and executive-ready end products. Learn more over time as the platform models and understands your audience.
The Swayable Platform
Creative Testing
Swayable’s high-powered RCT measurements prove how creative and messaging impact brand love, favorability, and purchase intent.
Brand Tracking
Track consumer opinion and brand equities over time, with customized segmentation to provide granular audience insights.
Research Surveys
Get a real-time pulse on consumer sentiment and opinions by polling respondents on brand perception or any other metrics.
Workflow Integration
Deploy systematic creative testing across the enterprise to ensure creative and media investments generate real business value.
Why DoorDash Trusts Swayable For Data-Driven Creative Testing
The food delivery app’s paid media team needed to move from assumptions to evidence to dictate content effectiveness among internal stakeholders. After collaborating with Swayable to pre-test creative assets, the brand has generated a steady output of robust insights to inform content strategy and ad buys—reducing campaign spending exponentially.
“It was important to explore creating different types of content, testing it, and having the different proof points to say: we know for a fact this is what works the most. With Swayable, DoorDash is able to have a higher degree of confidence that when we put an ad in-market, we will shift opinions.”
– Maura McGill, former Global Head of Paid Media, DoorDash
Organic soap brand Dr. Bronner’s needed to validate that ads about its corporate social responsibility (CSR) initiatives would resonate among health-conscious consumers. The brand and its agency C+K tested five video ads to measure favorability and purchase intent—learning that one ad highlighting fair pay of employees outperformed the rest. The brand used the results to inform creative tweaks and identify which streaming TV ads to run in future campaigns.
Swayable insights revealed that an ad highlighting Dr. Bronner’s commitments to childcare pay and their 5-1 cap on executive pay performed in the top 5% of all CPG brands measuring favorability and purchase intent impact on the platform.
The Bimbo Bakeries USA (BBU) brand wanted to reach and convert younger consumers through digital and social marketing campaigns. Rather than relying on guesswork, the brand tested three message options for a brand refresh—and landed on a traditional tone that registered a 7%+ sales lift in markets where Swayable's recommended messaging went live.
“Putting completed work before focus groups takes time and money. When we began talking about our plans for this campaign, Swayable told us about testing concepts first. This effort started off with a huge save to our budget by unlocking ideas we didn’t know we had.”
– Mike Jensen, Senior Brand Manager, Thomas’ English Muffins
For New Balance’s “We Got Now” campaign, the brand needed to deploy creative content testing to uncover which celebrity ad spots would drive the highest increases in favorability, consideration, and positive feedback among this coveted demographic.
“We’ve done creative testing in the past, but through longer processes like Kantar reporting and brand health tracking on a quarterly basis. Being able to test something and have answers back within a matter of hours or a couple of days has been incredibly valuable.”
– Lauren Riker, Global Marketing Manager, New Balance
Built for Every Stage of the Creative Process
Concept Testing
Validate ideas before production.
Message & Tagline Testing
Find the strongest language.
Video & Image Testing
Optimize creative before launch.
Campaign Comparison
Choose winning routes quickly.