How Creative Testing Works
Test Any Creative Format
No matter how finished your ideas are, Swayable lets you test what matters, when it matters most.
Video & TV Ads
Social Ads Content
Messaging & Taglines
Static Imagery
Storyboard
Packaging & Pricing
From Upload to Actionable Insights. In As Little As 24 Hours.
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01
Define Audiences & Metrics
Tell us who matters and what success looks like. We tailor the experiment to your business goals.
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02
Upload Your Creative
Submit videos, stills, copy, mockups, and ad prototypes.
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03
Run the Test
We conduct the experiment with statistically significant sample sizes and industry-standard controls.
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04
Get Consumer Insights
View results in your dashboard with quantitative and qualitative insights that are ready to present to stakeholders.
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05
Iterate & Optimize
Experiments drive learnings to help refine creative development.
What Marketing and Insights
Teams Get With Swayable
Impact at speed, with insights in as little as 24 hours.
Real consumer feedback—thousands of respondents provide behavioral reactions.
Deep audience segmentation—insights down to subgroups that matter.
Flexible metrics—measure brand lift,
intent, favorability, and more.
Quantitative and qualitative insights and analyses that explain the “why” behind performance.
Built on Science, Trusted by Modern Marketers
Scientists and engineers developed Swayable to bring the rigor of research labs into marketing by using creative testing to generate evidence, not just estimates. This scientific foundation is the reason marketers can defend high-stakes decisions—from brand positioning to media spend—with confidence.
You can only improve what you can measure. Swayable metrics unlock significant increases in campaign performance because they identify impact before creative goes live. Brands using Swayable routinely achieve 2X increases in ROI, and even greater boosts when using results to power proactive, agile marketing operations.
What Happens When You Pre-Test
Teams that pre-test their content discover winning ideas before they hit the market—leading to smarter investments and more persuasive campaigns.
Campaigns routinely see 2X increases in ROI when informed by Swayable insights.
Statistically significant increases in metrics including brand favorability, consideration, and purchase intent.
Faster decision cycles empower marketing teams to win internal budget and leadership trust.